perguntas quiz2 Flashcards
1
Q
- What are the four types of innovation?
o Vision – Business model – Product/Service – Marketing
o Business model – Product/Service – Clusters – Marketing
o Vision – Trend Framework – Consumer-oriented – Marketing
o Vision – Business model – Product/Service – Marketing
A
o Vision – Business model – Product/Service – Marketing
2
Q
- A consumer trend is a new manifestation among people – in behavior, attitude, or expectation – of a fundamental human need, want, or desire.
o True
o False
A
True
3
Q
- In order to do an effective value proposition, you need to understand:
o Customer Gains
o Customer Pains
o Customer Jobs
o All the above
A
o All the above
4
Q
- What are the 5 P’s of hyper relevance?
o Purpose – Pride – Partnership – Protection – Personalization
o Product – Pride – Partnership – Protection – Personalization
o Purpose – Pride – Partnership – Promotion – Personalization
o Purpose – Pride – Partnership – Protection – Personalization
A
o Purpose – Pride – Partnership – Protection – Personalization
5
Q
- In a customer engagement process, which one of the following does not contribute to the engagement creation?
o Trust
o Satisfaction
o Positive Emotions
o Word-of-mouth
A
o Word-of-mouth
6
Q
- The purpose of UX laddering is to:
o Uncover the basic emotions that feed into a customer’s decision to purchase a certain product
o Reduce the time spent on the data collection procedure as much as possible
o Allow researchers to reach deeper levels of customer understanding and to reveal the “reasons behind the reasons”
o All the above
o Only answers 1 and 3
A
o Only answers 1 and 3
7
Q
- What is the purpose of the strategic vision statement?
o Describe the desired future position of the company
o State the short-term goals of the company
o Display the competitive advantage of the company
o All the above
A
o Describe the desired future position of the company
8
Q
- According to Harvard’s framework for strategic planning, tactical planning can be done:
o During the first years of an organization strategy
o Depending on the product or service launch
o On a yearly basis
o During the first 12 to 24 months of an organization’s strategy
A
o During the first 12 to 24 months of an organization’s strategy
9
Q
- Strategic innovation, as opposed to traditional innovation, is:
o Participatory – Systemic – Flexible – Building the future
o Participatory – Systemic – Static – Making it happen
o Participatory – Internal – Flexible – Building the future
o Participatory – Systemic – Flexible – Preparing the future
A
o Participatory – Systemic – Flexible – Building the future
10
Q
- The divisions between producer and consumers will become more rigid in the future.
o True
o False
A
False
11
Q
- All the following are components of the mission statement except:
o Customers
o Technology
o Self-concept
o Competitors
A
o Competitors
12
Q
- Adopting a red ocean strategy means that a company is:
o Competing in existing market spaces
o Creating new demand
o Breaking the value-cost trade-off
o All the above
A
o Competing in existing market spaces
13
Q
- Which of the following is part of the “five rules of purpose”?
o The advantage must be perceived by all the stakeholders
o To be able to adapt to the environment
o Don’t pretend to be what you are not
o All the above
A
o All the above
14
Q
- Open thinkers, as opposed to closed thinkers, are described as being:
o Customer / application centered
o Limited by convention
o Rational and tangible
o Functional and technical
A
o Customer / application centered
15
Q
- According to the Rule of Three, product/market specialists are:
o Volume-driven players
o Margin-driven players
o Focused on increasing their share of the broad market
o All the above
A
o Margin-driven players
16
Q
- Behavioral intention is a direct important outcome of:
o Commitment
o Word-of-mouth
o Firm performance
o Customer engagement
A
o Customer engagement
17
Q
- When generating future-focused insights, it is smarter to look to businesses first and customers second because:
o Customers’ expectations are frequently raised without them having even personally experienced “the best”
o It is crucial to know everything about what “new products” the competitors are launching
o Every new business venture is a bet on the future of competitors
o All the above
A
Customers’ expectations are frequently raised without them having even personally experienced “the best”
18
Q
- According to the blue ocean strategy, the third tier of non-customers is people who refuse to use your industry’s offerings.
o True
o False
A
False
19
Q
- Gamechangers typically innovate in one or more of the following dimensions – the why, who, what, and how – of the whole business, or any part of it.
o True
o False
A
True
20
Q
- According to Harvard, the latest Era of Marketing is characterized by:
o Engagement
o Customer-orientation
o Loyalty
o Relevance
A
o Relevance
21
Q
- In an era of digital-based competition and customer control, people are increasingly buying because of their loyalty to the brand.
o True
o False
A
False
22
Q
- According to the theory of digital revolution waves, every following statement is true about the third wave except:
o In the third wave, gamechangers unlock collective intelligence.
o The third wave is about transformation.
o Digital innovators embrace internet, mobile devices and content.
o The third wave in the industrial age changed the world with medicines, aircraft, and railways.
A
o Digital innovators embrace internet, mobile devices and content.
23
Q
- Business model innovation is about changing key elements of the business such as the value proposition to customers or the operating model of the company.
o True
o False
A
True
24
Q
- In business model innovation, foresight is about determining which customers’ needs have been ignored so far.
o True
o False
A
False
25
Q
- According to TrendWatching, consumer trends come from these factors, except:
o Company’s established practices.
o Expectation gaps.
o Drivers of change.
o Basic consumers needs.
A
o Company’s established practices.
26
Q
- Change in behavior is an example of important individual challenges that come with innovation.
o True
o False
A
True
27
Q
- Developing new products and services is no longer sufficient to survive successfully in the competitive environment of the 21st century.
o True
o False
A
True
28
Q
- Gamechangers search for new possibilities articulating ideas that are disruptive and contagious in their markets. Ideas come from:
o Everywhere.
o Our imagination, but require stimulus and stretch.
o A need to make something better.
o All of the above.
A
o All of the above.
29
Q
- Customer-led innovation drives customers in deeply empathetic understanding of their needs and wants.
o True
o False
A
False
30
Q
- A company should articulate a strong vision for the years (e.g., 10 years) in the future while being open to iterating on the strategy.
o True
o False
A
True
31
Q
- Blue ocean strategy argues that lasting success comes from battling competitors in the red ocean.
o True
o False
A
False
32
Q
- Value innovation doesn’t involve pursuing differentiation while increasing costs.
o True
o False
A
True
33
Q
- Buyer value is enhanced in value innovation by offering elements the industry has never provided.
o True
o False
A
True
34
Q
- Blue ocean strategy doesn’t provide a set of tools and frameworks to create new market spaces.
o True
o False
A
False
35
Q
- What is the central theme of the expectation economy?
o Customers marveling at global markets
o Customers setting low expectations
o A decline in customer diversity
o Exceptional becoming unexceptional
A
Exceptional becoming unexceptional
36
Q
- What are the three strands of customer expectation in the expectation economy?
o Cost, speed, and convenience
o Rising quality, positive impact, and personal expression
o Competition, innovation, and globalization
o Personalization, affordability, and sustainability
A
o Rising quality, positive impact, and personal expression
37
Q
- Why is it challenging for businesses in the expectation economy?
o Customers set exceptionally high expectations
o Businesses should catch up with rising expectations
o Businesses have complete control
o Customers have low expectations
A
o Customers set exceptionally high expectations
38
Q
- What are the three fundamental elements that drive trend-driven innovation?
o Basic needs, customer expectations, and drivers of change
o Past trends, current trends, and future trends
o Innovation, disruption, and change
o Shifts, triggers, and data analysis
A
o Basic needs, customer expectations, and drivers of change
39
Q
- What is the key ingredient of trend-driven innovation?
o Drivers of change
o Basic needs
o Innovation
o Tension created by the interaction of the three elements
A
Tension created by the interaction of the three elements
40
Q
- What are “shifts” in the context of trends?
o Fluctuation in market demand
o Immediate changes driving trends
o Emerging technologies
o Long-term macro changes shaping consumer trends
A
o Long-term macro changes shaping consumer trends
