Performance evaluation Flashcards

1
Q

What is the term feedback used to describe?

A

The process of reporting back control information to management and the control information itself.

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2
Q

What are the steps in the feedback loop?

A
(0 - Set objectives)
1 - Plan, target or budget
2 - Operations
3 - Measure outputs
4 - Feedback of information
5 - Compare actual results with plan
6 - Control action
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3
Q

What can management do by comparing actual and planned results?

A
  • Take control action
  • Decide to do nothing
  • Alter the plan or target
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4
Q

What are the features of effective feedback?

A
  • ‘Exception principle’ should be applied so only significant differences between the target and actual results are highlighted for investigation
  • Controllable costs and revenues should be separately identified
  • Reports should be made available to managers in a timely fashion
  • Information should be concise and sufficiently accurate for the purpose intended
  • Reports should be communicated to the manager who has responsibility and authority to act on the information.
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5
Q

What are the three ways of using budgetary information to evaluate managerial performance identified by Hopwood?

A

Budget constrained - Managers’ performance is measured on ability to meet budget

Profit conscious - Managers’ focus is on increasing the effectiveness of a unit’s operations. Goal is to generate a positive return to shareholders

Non-accounting - Managers’ focus is non-financial. Measures such as feedback from colleagues is how performance is measured.

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6
Q

How might budget bias be introduced?

A
  • Put slack into budgets (underestimate revenue or overestimate costs)
  • Inflate budget to ensure spending is protected
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7
Q

What is divisionalisation?

A

The division of a business into more or less autonomous regional or product-centred businesses, each with its own revenues, expenditures and investments.
Generally leads to decentralisation of decision-making process.

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8
Q

What are the advantages of decentralisation?

A
  • Senior managers are freed from detailed involvement in day to day operations and can devote more time to strategic issues
  • Quality of decisions may improve
  • Increased responsibility should motivate managers
  • Decisions can be taken more quickly
  • Valuable training for future senior managers
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9
Q

What are the disadvantages of decentralisation?

A
  • It can be difficult to co-ordinate the activities of the organisation as the organisation divides into a number of self-interested segments
  • Senior managers are less involved with day to day activities so the link between the top and bottom of the organisation becomes weaker
  • Performance management becomes more difficult
  • Some duplication of roles
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10
Q

What is responsibility accounting?

A

Decentralisation of authority, with the performance of the decentralised units or responsibility centres measured in terms of accounting results.

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11
Q

What are the four main types of responsibility centre?

A
  • Cost centre
  • Revenue centre
  • Profit centre
  • Investment centre
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12
Q

How can performance of investment centres be measured?

A

Using profit earned in relation to the amount of capital invested.

ROI or RI.

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13
Q

What should the amount of capital employed attributed to an investment centre consist of?

A

Only DIRECTLY attributable non-current assets and working capital (net current assets).

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14
Q

What do shared service centres do?

A

Consolidate the transaction-processing activities of many operations within a company, e.g. HR, payroll, accounting and IT may be carried out in a shared service centres.

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15
Q

What is the aim of a shared service centre?

A

To achieve significant cost reductions while improving service levels through the use of standardised technology and processes and service level agreements.

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16
Q

What are the disadvantages of shared service centres?

A
  • Loss of business-specific knowledge

- Weakened relationships and removal from day to day realities

17
Q

What are hosted applications?

A

Involve using your own desktop or server accounting application and accessing the accounting software using the internet.

18
Q

What does software as a service SaaS involve?

A

Using a cloud accounting supplier’s server where the accounting software and data are stored.

19
Q

What are the benefits of cloud accounting?

A
  • Accounting information can be accessed from anywhere, at any time, from a browser or mobile device, as long as internet access is available. Information can therefore be accessed quickly by management and employees can be deployed anywhere.
  • The security systems in place will often be better than a small business can provide.
  • The software updates and back-ups are managed by the cloud accounting supplier.
  • Applications are usually rented rather than purchased meaning that there are no upfront costs.
  • Overhead costs, such as in-house technical experts costs, can be reduced.
  • There is no need to worry about whether PCs are powerful enough as the software is running in the cloud, not on the PC
  • Collaboration between users is easier as files can be shared via invitations rather than physically exchanging files
  • If the business grows then more cloud accounting licences can be purchased.
20
Q

What are the risks of cloud accounting?

A
  • The supplied could fail and so a contingency plan is required.
  • There is a permanent need for internet access. Operations could be hampered if there is a problem with internet access.
  • There is a risk of security breaches, including data loss or theft and privacy issues.
  • There are legislation risks if the cloud supplier operates from a jurisdiction where the laws are different from the country in which the data is being used (particularly privacy laws)
  • Unannounced changes or upgrades to software could be disruptive.
21
Q

What should effective performance measures do?

A
  • Promote goal congruence
  • Incorporate only those factors over which the responsibility centre manager has control
  • Encourage the pursuit of longer term objectives
22
Q

What problems may arise through the use of inappropriate performance measures?

A
  • Managers may manipulate information
  • Measures might cause demotivation and stress-related conflict
  • Measures might promote excess concern for the control of short-term costs
  • Measures may lead to the assessment of a responsibility centre as an isolated unit (contrary to goal congruence)
23
Q

What may be appropriate performance measures for an investment centre?

A

Working capital ratios e.g.:

  • Liquidity ratios (quick/current ratio)
  • Rate of inventory turnover
  • Receivables and payables periods

Return on investment (ROI)

Residual income (RI)

24
Q

How is ROI calculated?

A

ROI = (Controllable divisional profit / Divisional capital employed) x 100%

Profit should be BEFORE interest and tax

Capital can be opening value OR average value of opening and closing

25
Q

What is the decision rule with ROI?

A

Accept project if it increases current ROI

26
Q

What are the problems with ROI?

A
  • Can cause dysfunctional behaviour, as projects that increase ROI may be accepted at the expense of long-term growth in corporate profits
  • Ratio will be distorted by the age of the assets (disincentive to invest in new assets)
  • Profit can be manipulated
27
Q

Is ROI an absolute or relative measure?

A

Relative

28
Q

Is residual income a relative or absolute measure?

A

Absolute

29
Q

How is RI calculated?

A

RI = Controllable profit - Imputed interest charge on controllable investment

30
Q

What is the decision rule with RI?

A

Accept project if it generates a positive RI

31
Q

What are the advantages of using RI?

A
  • Acceptable projects increase the RI of a division giving a simpler decision rule
  • RI can be more flexible as different costs of capital can be applied to investments with different risk characteristics (e.g. if there is an increase in risk, demand a higher cost of capital/higher return)
32
Q

What are the disadvantages of using RI?

A
  • Comparisons are more difficult

- RI does not relate the size of a centre’s income to the size of the investment (as it is absolute not relative)

33
Q

When will RI increase?

A

When a new investment is undertaken which earns a profit in excess of the imputed interest charge on the value of the asset.

34
Q

How would ROI and RI yield different results on a potential marginally profitable investment?

A

RI will likely cause investment to be undertaken if profit in excess of imputed interest charge.

ROI is far less likely to cause a marginally profitable investment to be undertaken as it would reduce average ROI earned by the centre as a whole.

35
Q

What is the balanced scorecard?

A

Focuses on four different perspectives and aims to establish goals for each together with measures which can be used to evaluate whether these goals have been achieved.

36
Q

What are the four perspectives of the balanced scorecard?

A
  • Financial
  • Internal business
  • Customer
  • Innovation and learning
37
Q

What are the features of the balanced scorecard?

A
  • Focuses on both internal and external factors and links performance measures to key elements of a company’s strategy
  • Requires balanced consideration of financial and non-financial measures and goals to prevent improvements being made in one area at the expense of another
  • Attempts to identify the needs and concerns of customers to identify new products and markets and focuses on comparison with competitors to establish best practice