Perfect Competition Flashcards
Price Taker
Any individual within a market (buyer or seller) who takes the market price as given. contrast with Price Maker.
Concentration
A description (or measure) of the number of firms operating within a market and their relative market shares.
Homogeneous Goods
Goods or services that consumers regard as being identical in every way (consumer do not distinguish between goods on the basis of producer).
Barriers to Entry
Legal, technical or strategic obstacles that prevent firms from freely entering a market.
Perfectly Competitive Market
- A large numbers of small firms (low concentration).
- Firms produce products that consumers regard as being identical (homogeneous goods).
- Both firms and consumers take the market price as given (price takers).
- There are low barriers to entry (and exit) allowing firms to freely move in and out of the market in the long-run.
Profit Maximisation
In microeconomics we assume that firms are motivated by the desire to earn profits.
Profit = MR - MC
Set derivative equal to zero
Profit maximising condition is MR = MC
Profit
Total Revenue – Total Costs
MR = MC
The cost of producing one more unit is exactly equal the revenue it generates
MR > MC
Producing one more unit generates more revenue than costs increasing profits.
MR < MC
Producing one more unit generates more cost than revenue reducing profit.
Short-Run Profit Maximisation
In a perfectly competitive market each unit sold generates additional revenue equal to the market price.
The profit maximising rule is for a firm to select its quantity such that MC = P.
Breakeven Point
P = MC = ATC
Short-Run Loss Minimisation
Loss = (ATC – P)×Q
Sunk Costs
The costs associated with a fixed input that have already been incurred (or committed to) and therefore cannot be avoided.
Shutdown
The situation in which a firm ceases all operations, reducing its output to zero.
Shutdown occurs when P < AVC