perceptual set

Question 1

What are the 5 types of expectations that are used to interpret stimuli

Answer 1

personal - Context, Motivation, Emotional State, Past Experience environment - Culture

Question 2

Context

Answer 2

The setting or environment thin which perception is made.

Can largely speed up interpretation process, however, lead to inaccuracies

Question 3

Past experience

Answer 3

Refers to the influence of personal experiences that have occurred throughout our lives, on our visual perception.

It is everything we learn through experience, both intentionally and unintentionally.

Question 4

MOTIVATION

Answer 4

effected by our motives, for example, when we see what we want to see and not what is actually there.

Motivation is driven by interests, ambitions, desires, hunger or thirst.

Question 5

emotional state

Answer 5

Different emotions can ‘set’ us to perceive information in a particular way which is consistent with the emotion being experienced.

Question 6

culture

Answer 6

Culture includes such things as customs, beliefs, values, attitudes, food and music.

Culture can influence perception when stimuli does not fit in to their preconceived cultural symbols and individuals may find that stimulus difficult to process as a result.