Perception and Decision Making Flashcards
System 1 type of thinking
intuitive, automatic, fast and often unconscious
System 2 type of thinking
Deliberate, effortful, slow and controlled
Prospect theory provides us with?
subjective value function
Prospect theory value is segmented into?
gains and losses relative to a reference point
Examples of prospect theory
Diminishing activity or loss aversion
Loss aversion means
losses loom larger than gains
Prospect theory processes would include
reference dependence, loss aversion and diminishing sensitivity
Implications of prospect theory would include
endowment effect and mental accounting
Endowment effect
people value something more once they own it
Mental accounting
set of cognitive operations to categorize, evaluate and keep track of financial activities
Heuristics
Quick rules of thumb
Bias
Applying heuristics inappropriately
Anchoring or adjustment
people make estimates or decisions starting from an initial value, the anchor, and adjust based on new information
Availability heuristic
readily available events in memory affect the judgment of frequency
Representative Heuristic
The belief that even small samples should be representative of the population. People also think that the recent past is indicative of the future. “Gamblers Fallacy”