Perception and Communication Flashcards
Cultures
also influence what we select to perceive
constructivism,
which states that we organize
and interpret experience by
applying cognitive structures
called schemata
inattention blindness
which is the tendency not
to see what is right in front of them
(Lowy, 2013).
Perception
is the active process of creating meaning by selecting, organizing, and
interpreting people, objects, events, situations, and other phenomena
Müller-Lyer illusion.
The lines are actually identical in length, but they
don’t appear so to some people. If you are a Westerner, it’s likely that you
perceive line b as longer.
prototype
defines the clearest or most
representative example of some category
personal construct
is a “mental yardstick” we use to
measure a person or situation along a bipolar dimension of judgment
stereotype
is a predictive generalization applied to a person
or situation
script.
A script is a guide to action. Scripts consist of sequences of activities that
are expected of us and others in particular situations.
Interpretation i
is the subjective process of explaining our
perceptions in ways that make sense to us.
attribution
is an explanation of why something happened
or why someone acts a certain way
self-serving bias.
As the term implies,
this is a bias toward ourselves and our interests. Research indicates that some people tend to construct attributions that serve our personal interests
fundamental
attribution error
We tend to overestimate
the internal causes of others’ undesirable behaviors and underestimate the external causes. Conversely, we are likely to underestimate the internal causes of our
own misdeeds and failures and overestimate the external causes
standpoint
is a point of view that grows out of
political awareness of the social location of a group—the material, social, and symbolic conditions common for members of a social group.
Cognitive complexity
refers to the number of personal constructs used (remember, these are bipolar dimensions of judgment), how abstract they are, and how
elaborately they interact to shape perceptions.