Per 2 keywords Flashcards
corporate aims
a generalised statement of where a business is heading, from which objectives can be set
mission
the underpinning purpose behind the existence of a business
corporate objectives
specific targets set for the whole firm to reach in a given time period to achieve the corporate aims, they are SMART
mission statement
a qualitative statement of the business’ aims and is the underpinning purpose behind the existence of a business. It also says its vision for the future
corporate strategy
a medium to long term plan for achieving the corporate objectives
strategic decisions
they are large scale decisions that are hard to reverse
tactical objectives
they are short-term which do not rely on many resources and can be easily reversed
porter’s strategic matrix
a model showing alternative strategies for achieving competitive advantage
product differentiation
the extent to which consumers perceive on product as being distinct from its rivals
distinctive capabilities
a competency that is unique and difficult to copy that leads to a competitive advantage
diversification
when a company expands its activities outside its normal range by selling a new product in a new market
generic strategy
a strategic position that will prove effective in every market
competitive advantage
an advantage over competitors gained by offering consumers greater value, either by means of lower prices or through non-price strategies
ansoff’s matrix
a model showing alternative strategies for achieving growth
market penetration
selling more of an existing product into an existing market
market development
selling an existing product in a new market
product development
selling a new product into an existing market
repositioning
changing a product or its promotion to appeal to a different market segment
SWOT analysis
it identifies a business’ internal strengths and weaknesses along with the opportunities and threats it faces by the external environment
benchmarking
comparing your own performance with that of rivals, to try to identify and learn from best practise
key performance indicators (KPIs)
quantifiable measures of aspects of a business’ performance that the business considers to be the main determinants of its commercial success
PESTLE analysis
a framework for assessing the key features of the external environment facing a business
external influence
a factor beyond a firm’s control that can affect its performance, e.g. changes in laws and regulations
economies of scale
when unit costs fall as output increases
diseconomies of scale
when unit costs rise as output increases
internal economies of scale
these are the economies that can arise within the business as its scale of operation expands, such as purchasing or managerial economies
external economies of scale
they may arise outside the business, or more commonly, when an industry grows, when components from suppliers become cheaper
organic growth
growth that takes place naturally, rather than through merger or takeover, e.g. through opening new stores
overtrading
when a business faces liquidity problems as a result of expanding too quickly without sufficient cash reserves
quantitative sales forecasting
involves estimating possible future sales figures on the basis of available primary or secondary quantitative data
moving averages
a quantitative method used to find underlying trends in a set of raw data
extrapolation
using past data trends to predict future performance
time series analysis
a series of figures covering an extended period of time
trend
the general path a series of values follows over time, disregarding variations or random fluctuations
correlation
expresses a relationship between two variables
investment appraisal
it is a series of techniques designed to assist businesses in judging the financial desirability of an investment decision
payback
the length of time that it takes to recover the cost of an investment through the net returns provided by that particular investment
average rate of return
looks at the total return on a project and finds the annual average as a percentage of the initial investment cost
discounted cash flow (NPV)
a method of finding the present value of future income, by applying a discount factor to decrease the present value of future income
discounting
applying a discount factor to a money sum to take into account the opportunity cost of money over time
criterion level
a yardstick set by directors to enable managers to judge whether investment ideas are worth pursuing
decision tree
a mathematical model that sets out all the options available when making a decision, plus the probabilities of the outcomes occurring
expected values
the financial value of an outcome calculated through adjusting the estimated financial effect by the probability of its occurrence
net gain (expected monetary reward)
the value to be gained from taking a decision. it is calculated by adding together the expected value of each outcome and deducting the costs associated with the decision
critical path analysis
the process of planning the sequence of activities in a project in order to identify the most efficient way of completing an integrated task or project.
critical path
the longest sequence of events on which any delay will cause a delay to the whole project, they have no float time
float time
the duration an activity can be extended or postponed so that the project still finishes within the minimum time
earliest start time
the EST of an activity is the earliest possible time at which it is possible to start an activity
latest finish time
the latest possible time by which an activity must be finished without it delaying the project
corporate culture
it sums up the spirit, the attitudes, the behaviours and the ethos of an organisation
strong culture
where values and beliefs are widely shared and significantly influences people’s behaviour
weak culture
values and beliefs don’t exist or are not widely shared so do not significantly influence people’s behaviour
power culture
where power is held by just a few individuals whose influence spreads throughout the organisation
role culture
where employees have clearly defined roles within a highly defined hierarchical structure
task culture
where teams are formed to complete specific tasks, and power derives from your role and abilities within each team
person culture
where individuals are unique and see themselves as superior to the organisation as they have unique expertise
bureaucratic
an organisation stifled by paperwork, checking and rechecking of decisions and actions
stakeholder
any individual or organisation who has a vested interest in the activities and decision making of a business
shareholder
someone who owns a proportion of a company’s share capital and therefore has voting rights at the annual general meeting
internal stakeholders
groups or individuals within an organisation who have an interest in the business, e.g. employees, managers
external stakeholders
groups or individuals outside of an organisation who have an interest in the business, e.g. customers, competitors
stakeholder approach
a long term approach which looks at profitability through investing in employees to improve productivity
shareholder approach
a short term approach that looks at profitability through spending as little as possible on employees, they are seen as a cost
pressure group
a group of people with a common interest who try to further that interest
business ethics
the morals and principles that underpin business behaviour
ethics
moral guidelines which govern acceptable behaviour
peer review
looking at other companies of a similar size salaries of CEO. The CEOs choose bigger companies to look at as this will mean their salary will rise, this can lead to collusion
corporate social responsibility
the desire to run a business in a morally correct way, attempting to balance the needs of all stakeholder groups
whistleblowing
when an employee decides they can’t accept a moral dilemma and exposes the unacceptable practise
statement of comprehensive income
this measures the business’ performance through showing a business’ revenue for a period of time along with the costs associated with generating that revenue
balance sheet
a financial document showing a business’ assets and liabilities at a point in time
cost of sales
the direct costs involved in generating a revenue, this includes the raw materials and the direct labour costs of production
liquidity
a measurement of a firm’s ability to pay its short-term bills
reserves
a company’s accumulated, retained profit; it forms part of the company’s total equity
corporation tax
a tax levied as a percentage of a company’s profits
gearing ratio
it measures the proportion of a business’ capital provided by debt
ROCE (return on capital employed)
a ratio that measures the efficiency of a business’ investments by measuring the return generated by the investments or capital employed by a business
inter-firm comparisons
comparisons of financial performance between firms, these comparisons should be with a firm of a similar size within the same market