Pepsico Case Study Flashcards
How many employees did Pepsico have
267,000 employees across the 5 major brands, Pepsi, Frito-Lay, Topicana, Quaker Oats, and Gatorade
How many countries was Pepsico found in?
More than 200 countries
In 202, CEo Ramon Laguarata estomated PepsiCo’s estimated total net revenue as
US $70.4 Billion
What was a unique constraint for the food and beverage industry?
Individuals could consume only so much food
Food consumption was ultimately tapped
Consuming how many calories a day for women was in their best interest?
2000 per day
Consuming how many calories a day for men was in their best interest?
2600 per day
As of 2013, the worldwide food industry produced ______ calories per person each day, while North America produced _____c calories per person each day
2884
3663
Two options for food and beverage companies
1) Convince consumers to eat more
2) Increase profit margins by adding value to existing foods so consumers pay more
________- was the means by which food companies added value to low-margin whole foods
Food processing
Ultra processed foods
Ultraprocessed
foods that underwent multiple processes, contained many added ingredients., and were highly manipulated
Examples of ultra processed
Sweetened breakfast cereals, soft drinks, chips, chocolate, ice cream, packaged soups, and French fries
Almost _____% of the food Canadians ate was ultra processed
50
Using a process called “_________”, food producers could replace costly ingredients with engineered ingredients that were based o low-cost corn and soy crops
Food fortification
Example: High-fructose corn syrup rather than sugar
Two primary crops to help lower the cost of processed foods
Soy
Corn
It was estimated that close to ___% of products in a grocery store contained either corn or a soy derivative or both
90%
In 2019, the United states food and drug administration conducted a study tested for the presence of polyfluoroalkyl substances (PFASs) in food on grocery store shelves
It had been found in the blood of 97 per cent of Americans
The effects of polyfluoroalkyl substances (PFASs) are?
Unclear, but one route of harm appeared to be the immune system
As of 2016, ________ adults globally were overweight and at least _______ were clinically obese
1.9 Billion adults
650 Million clinically obese
In 2019, an estimated _______ children under the age of 5 were obese or overweight worldwide
38 Million
The prevalence of obesity had nearly tripled between ____ to _____
1975-2016
More than ____ % of adults in china were over weight, with _____% considered obese
50
16
____ was one of the worst-affected countries with more than 70% of its population being overweight or obese
Qatar
McKinsey lobe Institute estimated that the global economic impact of obesity was roughly $_______
$2.0 Trillion
Health problems associated with obesity are:
High blood pressure, High levels of triglycerides, type 2 diabetes, coronary heart disease, stroke, gallbladder disease, osteoarthritis, sleep apnea, many types of cancer, mental illnesses
Obesity was believed to account for ___to___% of the risk of developing type 2 diabetes
80-85%
The key cause of obesity and its associated diseases were
Increased consumption of energy-dense, nutrient-poor and calorie rich foods with high levels of saturated fats and high levels or sugar, combined with reduced physical activity
Unhealthy foods (definition)
Generally nutrient-poor products that were high in sugar, salt, or fat, which included confectionary; sugary cereals, sugary soft drinks, ice cream, fast food, such as hamburgers, french fries, pizza, and fried chicken; processed meat and meat products, such as hot dogs and sausages; sauces, such as ketchup, mayo, dips, and dressings, and ready-made meals
Despite eating unhealthy foods, people often remained hungry as unhealthy foods did not possess adequate amount of ______, essential fatty acids, and ________
Amino Acids
Antioxidants
Consumers needed to consumer ___ slices of bread today in order to gain the same nutrients that one slice of bread provided in the 1950s
3
One now needs to eat ____ to obtain the same amount of complex nutrients that one apple provided in the 1950s
3
Some leading addiction researchers believed that highly processed, modern-day foods interacted with the brain in ways similar to ________________________
Drugs of abuse
Pathological attachment
Refers to our propensity to become addicted to hedonically appealing foods
Dopamine
Chemical associated with the feelings or reward
Food deserts
Large geographic locations where healthy food was not accessible to consumers living in that location
US sales of organic products reached $_______ in 2019
55.1 billion
Worldwide organic good revenue was anticipated to be about $_______ by 2027, at an annual growth rate of ___%
416 billion
12.4%
Nurtiwashing
Involved adding and marketing of healthier nutrients such as vitamins, minerals and fibre to highly processed food to make the food appear more nutritious to consumers
Food and beverage companies had also been criticized for focusing their corporate social responsibility (CSR) efforts on ________________
physical activity
Kraft and Pepsico green symbols
Such symbols were meant to help consumers identify which foods were healthier
