Pepsico Case Study

Question 1

How many employees did Pepsico have

Answer 1

267,000 employees across the 5 major brands, Pepsi, Frito-Lay, Topicana, Quaker Oats, and Gatorade

Question 2

How many countries was Pepsico found in?

Answer 2

More than 200 countries

Question 3

In 202, CEo Ramon Laguarata estomated PepsiCo’s estimated total net revenue as

Answer 3

US $70.4 Billion

Question 4

What was a unique constraint for the food and beverage industry?

Answer 4

Individuals could consume only so much food

Food consumption was ultimately tapped

Question 5

Consuming how many calories a day for women was in their best interest?

Answer 5

2000 per day

Question 6

Consuming how many calories a day for men was in their best interest?

Answer 6

2600 per day

Question 7

As of 2013, the worldwide food industry produced ______ calories per person each day, while North America produced _____c calories per person each day

Answer 7

2884

3663

Question 8

Two options for food and beverage companies

Answer 8

1) Convince consumers to eat more

2) Increase profit margins by adding value to existing foods so consumers pay more

Question 9

________- was the means by which food companies added value to low-margin whole foods

Answer 9

Food processing

Question 10

Ultra processed foods

Ultraprocessed

Answer 10

foods that underwent multiple processes, contained many added ingredients., and were highly manipulated

Question 11

Examples of ultra processed

Answer 11

Sweetened breakfast cereals, soft drinks, chips, chocolate, ice cream, packaged soups, and French fries

Question 12

Almost _____% of the food Canadians ate was ultra processed

Answer 12

50

Question 13

Using a process called “_________”, food producers could replace costly ingredients with engineered ingredients that were based o low-cost corn and soy crops

Answer 13

Food fortification

Example: High-fructose corn syrup rather than sugar

Question 14

Two primary crops to help lower the cost of processed foods

Answer 14

Soy

Corn

Question 15

It was estimated that close to ___% of products in a grocery store contained either corn or a soy derivative or both

Answer 15

90%

Question 16

In 2019, the United states food and drug administration conducted a study tested for the presence of polyfluoroalkyl substances (PFASs) in food on grocery store shelves

Answer 16

It had been found in the blood of 97 per cent of Americans

Question 17

The effects of polyfluoroalkyl substances (PFASs) are?

Answer 17

Unclear, but one route of harm appeared to be the immune system

Question 18

As of 2016, ________ adults globally were overweight and at least _______ were clinically obese

Answer 18

1.9 Billion adults

650 Million clinically obese

Question 19

In 2019, an estimated _______ children under the age of 5 were obese or overweight worldwide

Answer 19

38 Million

Question 20

The prevalence of obesity had nearly tripled between ____ to _____

Answer 20

1975-2016

Question 21

More than ____ % of adults in china were over weight, with _____% considered obese

Answer 21

50

16

Question 22

____ was one of the worst-affected countries with more than 70% of its population being overweight or obese

Answer 22

Qatar

Question 23

McKinsey lobe Institute estimated that the global economic impact of obesity was roughly $_______

Answer 23

$2.0 Trillion

Question 24

Health problems associated with obesity are:

Answer 24

High blood pressure, High levels of triglycerides, type 2 diabetes, coronary heart disease, stroke, gallbladder disease, osteoarthritis, sleep apnea, many types of cancer, mental illnesses

Question 25

Obesity was believed to account for ___to___% of the risk of developing type 2 diabetes

Answer 25

80-85%

Question 26

The key cause of obesity and its associated diseases were

Answer 26

Increased consumption of energy-dense, nutrient-poor and calorie rich foods with high levels of saturated fats and high levels or sugar, combined with reduced physical activity

Question 27

Unhealthy foods (definition)

Answer 27

Generally nutrient-poor products that were high in sugar, salt, or fat, which included confectionary; sugary cereals, sugary soft drinks, ice cream, fast food, such as hamburgers, french fries, pizza, and fried chicken; processed meat and meat products, such as hot dogs and sausages; sauces, such as ketchup, mayo, dips, and dressings, and ready-made meals

Question 28

Despite eating unhealthy foods, people often remained hungry as unhealthy foods did not possess adequate amount of ______, essential fatty acids, and ________

Answer 28

Amino Acids

Antioxidants

Question 29

Consumers needed to consumer ___ slices of bread today in order to gain the same nutrients that one slice of bread provided in the 1950s

Answer 29

3

Question 30

One now needs to eat ____ to obtain the same amount of complex nutrients that one apple provided in the 1950s

Answer 30

3

Question 31

Some leading addiction researchers believed that highly processed, modern-day foods interacted with the brain in ways similar to ________________________

Answer 31

Drugs of abuse

Question 32

Pathological attachment

Answer 32

Refers to our propensity to become addicted to hedonically appealing foods

Question 33

Dopamine

Answer 33

Chemical associated with the feelings or reward

Question 34

Food deserts

Answer 34

Large geographic locations where healthy food was not accessible to consumers living in that location

Question 35

US sales of organic products reached $_______ in 2019

Answer 35

55.1 billion

Question 36

Worldwide organic good revenue was anticipated to be about $_______ by 2027, at an annual growth rate of ___%

Answer 36

416 billion

12.4%

Question 37

Nurtiwashing

Answer 37

Involved adding and marketing of healthier nutrients such as vitamins, minerals and fibre to highly processed food to make the food appear more nutritious to consumers

Question 38

Food and beverage companies had also been criticized for focusing their corporate social responsibility (CSR) efforts on ________________

Answer 38

physical activity

Question 39

Kraft and Pepsico green symbols

Answer 39

Such symbols were meant to help consumers identify which foods were healthier