People, Process & Physical Environment Flashcards
1
Q
What is physical environment?
A
The environment you go into e.g colours, smells etc
2
Q
What does physical environment have an impact on?
A
What you are going to buy
3
Q
What is the people part of the marketing mix?
A
Staff
Can be about knowledge
4
Q
What does the staff impact?
A
The selling of services and products
5
Q
What is the process part of the MM?
A
The process customers go through before, during and after making a purchase.
6
Q
What is an example of a process customers go through during a purchase?
A
Self-checkout
7
Q
What are the 7PS?
A
Product
Price
Promotion
Place
People
Process
Physical environment
