people

Question 1

Rupert Murdoch

Answer 1

owns News Corporation, runs it like a small family buisness

Question 2

Walt Disney

Answer 2

started Disney and now Disney is amazing and international

Question 3

Steve Jobs

Answer 3

largest shareholder in disney

Question 4

Philo T Farnsworth

Answer 4

made the television, only watched it for the moon landing

Question 5

Vladmir Zworykin

Answer 5

worked for RCA, thought he made the tv first, went to court over it and lost

Question 6

Ted Turner

Answer 6

launced WTBS, 24 hour news channel: CNN, Cartoon Network, and turner classic movies

Question 7

Ivy Lee

Answer 7

early PR person, helped railroads deal with their image, better to tell the truth

Question 8

Bernays

Answer 8

Applied social-scientific research techniques to public relations: engineering consent

Question 9

George Creel

Answer 9

Four minute men, write a 4 minute speech asap

Question 10

ROPES

Answer 10

research, objectives, programming, evaluation, stewardship

Question 11

John Peter Zenger Case

Answer 11

Zenger’s NY Journal accused gov of NY for corruption, came out not guilty becasue truth is a defense against libel

Question 12

NY Times v. Montgomery

Answer 12

came out with saying you need “actual malice”

Question 13

Daniel Ellsberg

Answer 13

leaked info on Vietnam policy

Question 14

immanuel Kant

Answer 14

categorical imperitive: act the way you want people to act

Question 15

John Rawls

Answer 15

veil of ignorance

Question 16

John Stuart Mill

Answer 16

prinicple of unity: greatest good for the greatest number