Pendo Mind The Product: QUIZs Flashcards
Quiz: Product management: What it is and how it works
Which of the following teams do product managers collaborate with?
- Sales
- Marketing
- Customer success and support
- All of the above
All of the above!
What is a product manager?
- The person who oversees the design process of a product from concept to production
- The person responsible for determining what products and/or features will meet the needs of both customers and the business as a whole
- The person who leads the entire product organization and is responsible for the product’s strategic direction
- The person developing, testing, and maintaining the product
The person responsible for determining what products and/or features will meet the needs of both customers and the business as a whole
What do product managers use product analytics tools for?
- To stay aligned on all the product work that’s happening
- To build onboarding experiences inside the product itself
- To track how users navigate and interact with the product
- To collect, consolidate, and analyze feedback from users
To track how users navigate and interact with the product
Product analytics: track how users navigate with the product (e.g. Pendo)
Which of the following is a responsibility of a product manager?
- Prioritizing what to build next
- Shipping great software that delights users
- Deeply understanding business goals
- All of the above
All of the above
What is the correct order of the Product Management Life Cycle?
- Define a business outcome, Discover, Validate, Build, Launch, Evaluate, Iterate
- Discover, Validate, Define a business outcome, Build, Launch, Evaluate, Iterate
- Build, Launch, Evaluate, Discover, Validate, Iterate, Define a business outcome
- Define a business outcome, Build, Launch, Evaluate, Validate, Iterate, Discover
Define a business outcome, Discover, Validate, Build, Launch, Evaluate, Iterate
What is the Product Management Life Cycle?
- A methodology for releasing products over extended periods of time
- A way to structure and organize your product roadmap
- A tool for handing off requirements to the engineering team
- A framework for how great products are built and improved
A framework for how great products are built and improved
Which of the following is a business outcome product managers might identify in Phase 0 of the Product Management Life Cycle?
- Reduce costs
- Gain market share
- Increase retention
- All of the above?
All of the above!
What is card sorting?
- A type of generative user research that allows product managers to understand how users categorize and organize information or concepts
- A way to organize feature requests into different tiers or “cards,” based on their importance
- A method for conducting customer interviews where you write interview questions on different cards
- A type of generative user research where you can collect input from a larger group of users in one swoop
A type of generative user research that allows product managers to understand how users categorize and organize information or concepts
Which of the below statements is true about the Double Diamond Framework?
- It can be used to first identify solutions, and then back track to determine the problem
- It encourages product managers to jump straight to identifying solutions
- It is based on the idea that effective problem solving requires both divergent and convergent thinking
- It is a useful tool during the Launch phase of the Product Management Life Cycle
It is based on the idea that effective problem solving requires both divergent and convergent thinking
How can product managers leverage product usage data during discovery?
- To learn what users think about the product and which additional features they want
- To understand how users navigate the product, making it easier to know if qualitative data is signal or noise
- To determine what internal teams like sales and customer success think the product team should build
- Product managers can’t leverage product usage data during discovery
To understand how users navigate the product, making it easier to know if qualitative data is signal or noise
What is validation?
- When product managers get approval from the CPO on a potential new product or feature
- The process of uncovering and understanding the pain points of your customers and the larger market
- When engineers confirm that a new product or feature is technically feasible to build
- The process of gathering evidence and verifying whether an idea for a product or feature meets the desired objectives and fulfills users’ needs
The process of gathering evidence and verifying whether an idea for a product or feature meets the desired objectives and fulfills users’ needs
Which of the following is an example of live experimentation?
- An A/B test, where you put out two versions of a feature and see which performs better
- Conducting usability testing for multiple feature ideas
- A fake door test, where you invite customers to use a feature that isn’t released yet
- Testing a prototype before you build anything
An A/B test, where you put out two versions of a feature and see which performs better
Which of the following is NOT a way to validate your product ideas?
- Product usage data
- Willingness to pay surveys
- Your own gut instinct
- In-app surveys or polls
Your own gut instinct
Which three roles make up the Product Trio?
Product manager, product operations manager, and engineer
Product manager, product designer, and engineer
Product designer, UX designer, and product operations manager
Product manager, product marketing manager, and product designer
Product manager, product designer, and engineer
What is the product manager’s role during the Build phase?
- Building new functionality in the product
- Validating new ideas that arise with customers and teams across the organization
- Ensuring effective execution and that the product designer and engineer understand the product vision and what success looks like
- The product manager does not do anything during the Build phase
Ensuring effective execution and that the product designer and engineer understand the product vision and what success looks like