PED, PES Flashcards
Define PED (Price elasticity of demand)
The responsiveness/sensitivity of demand to changes in price.
State the PED number of an elastic good
Greater than 1
State the PED number of an inelastic good
Between 0 and 1
Define elastic demand
Demand is sensitive to price changes
Define inelastic demand
Demand is less sensitive to price changes
State the formula to calculate PED
Percentage change in quantity demanded/Percentage change in price
Determinant of PED (7)
addictiveness
time
Brand loyalty
Income
Substitutes
Necessity/Luxury
Ease and Cost of switching substitute
Define perfectly price inelastic (D)
Quantity demand remains constant whatever the price
State the PED value for a perfectly price inelastic graph
0
Define infinitely price inelastic/perfectly price elastic (D)
Unlimited demand but only at one price
State the PED value for an infinitely price inelastic graph/perfectly elastic graph
infinite
Define unitary elasticity (D)
proportion which quantity demanded changes = proportion at which price changes
Revenue stays the same at any price
State the PED for an unitary elastic graph
1
Define revenue
the money a firm makes from sales
Define total revenue (formula)
price x quantity sold