PED And Total Revenue Flashcards
How do you calculate total revenue?
Price X quantity
What is the relationship between PED and total revenue?
Effects pricing decisions to increase total revenue
If demand for the firms good is price elastic and they increase price what will happen to total revenue?
Total revenue falls (quantity demanded falls proportionally more than increase in price)
If demand for the firms good is price elastic and they decrease price what will happen to total revenue?
Total revenue increase (Quantity demanded increase proportionally more than decrease in price)
If demand for the firms good is price inelastic and they increase price what will happen to total revenue?
Same thing total revenue increase (quantity demanded falls proportionally less than increase in price)
If demand for the firms good is price inelastic and they decrease price what will happen to total revenue?
Same thing total revenue decrease (quantity demanded increases proportionally less than decrease in price)
If demand is price inelastic what should firms do (ceteris paribus)?
Increase price to increase total revenue
If demand is price elastic what should firms do (ceteris paribus)?
Reduce price to increase total revenue