PED And Total Revenue Flashcards

1
Q

How do you calculate total revenue?

A

Price X quantity

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2
Q

What is the relationship between PED and total revenue?

A

Effects pricing decisions to increase total revenue

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3
Q

If demand for the firms good is price elastic and they increase price what will happen to total revenue?

A

Total revenue falls (quantity demanded falls proportionally more than increase in price)

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4
Q

If demand for the firms good is price elastic and they decrease price what will happen to total revenue?

A

Total revenue increase (Quantity demanded increase proportionally more than decrease in price)

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5
Q

If demand for the firms good is price inelastic and they increase price what will happen to total revenue?

A

Same thing total revenue increase (quantity demanded falls proportionally less than increase in price)

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6
Q

If demand for the firms good is price inelastic and they decrease price what will happen to total revenue?

A

Same thing total revenue decrease (quantity demanded increases proportionally less than decrease in price)

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7
Q

If demand is price inelastic what should firms do (ceteris paribus)?

A

Increase price to increase total revenue

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8
Q

If demand is price elastic what should firms do (ceteris paribus)?

A

Reduce price to increase total revenue

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