1
Q

Define PED (Price Elasticity of Demand)

A
  • degree of responsiveness
  • of Qdd of gd
  • to change in price of gd
  • ceteris paribus
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2
Q

Measurement

A

% change in Qdd of Gd X/ %change in price of Gd X

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3
Q

SIgn of PED

A
  • always negative
  • law of demand
  • inverse relationship btwn price and Qdd of gd
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4
Q

Interpretation of PED value

A
  • absolute value (ignore - sign)

- higher absolute value, dd for gd more price elastic (more responsive)

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5
Q

Demand perfectly price inelastic

A
  • PED=0
  • Qdd of gd does not change at all when price changes
  • e.g. medical supplies (insulin)
  • draw graph
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6
Q

Demand is price inelastic

A
  • more than 0 less than 1
  • price change
  • less than proportionate change in Qdd
  • e.g. price increase by 10%, Qdd of gd falls by 5%
  • necessities
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7
Q

Demand is of unitary elasticity

A
  • PED= 1
  • change in price
  • same percentage change in Qdd
  • ceteris paribus
  • e.g. price increase by 5%, Qdd falls by 5%
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8
Q

Demand is price elastic

A
  • more than 1, less than infinity
  • more responsive
  • price change
  • more than proportionate change in Qdd
  • e.g. price increase by 1%, Qdd falls by 2%
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9
Q

Demand in perfectly elastic

A
  • PED= infinity
  • change in price
  • Qdd falls to zero
  • e.g. wet market veg stalls (sell similar items)
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10
Q

Steepness of De and Di gradient

A
  • Di: Steeper gradient

- De: gentler gradient

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11
Q

Determinants of PED (TIN CAN)

A
  1. Number and closeness of substitutes
  2. Proportion of income spent on gd
  3. Nature of gd
  4. Time Period
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12
Q

Number and closeness of substitutes

A
  • narrowly defined: many close substitutes, more price elastic
  • e.g. sports shoes; brands within same price range
  • broad category: no close substitutes, more price inelastic
  • e.g. rice
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13
Q

Proportion of income spent on good

A
  • proportion of income spent on gd small, dd price inelastic
  • e.g. salt and pepper (small part of household’s total expenditure)
  • no gr8 effort to search for substitutes even if there’s a large % increase in price
  • vice versa (large proportion, rise in price cause consumers to cut down substantially on Qdd of gds ie. cars)
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14
Q

Nature of good

A
  • degree of necessity
  • Luxury: price elastic, manage w/o them, price rise, substantially reduce consumption
  • Basic: price inelastic, need to survive
  • Habit-forming: price inelastic e.g. cigarettes (addicted)
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15
Q

Time period

A
  • shorter time period aft price change, dd more price inelastic (generally)
  • time to react, convinced that it is permanent
  • time to change consumption patterns
  • longer time aft price change, dd more price elastic
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