PCS Flashcards
What is the difference between the 2 types of fragrances? (Definition)
1, Fine Fragrances: they are blends of fragrant essential oils and/or aroma compounds that are diluted in solvents
2, Functional Fragrances: they are blends of cheaper synthetics
What is the difference between the 2 types of fragrances? (Benefits)
1, Fine Fragrances:
- they impart a pleasant scent
- they enhance mood
- they boost confidence
- they increase attractiveness
2, Functional Fragrances:
- they are cost-effective, as cheaper synthetics are used in the fragrance blends
What is the difference between the 2 types of fragrances? (Purpose)
1, Fine Fragrances they are meant to - verbalise an individual’s unique personality - uplift moods - cater to special occasions - trigger happy memories
2, Functional Fragrances
they are meant to
- impart a pleasant and suitable odour to increase the aesthetic properties of a product or provide a theme to a range of products
- mask the base odour
- harmonise the base odour if the base odour is too strong to be hidden
- act as subliminal support by making a product seem better at its job
- exhibit anti-bacterial properties to aid in preservation of a product
What is the difference between the 2 types of fragrances? (Classification)
1, Fine Fragrances
- liquid perfumes, which are made up of fragrance concentrates mixed with ethanol/water
- perfume oils, which are made up of fragrance concentrates mixed with oil
- solid perfumes/scented balms, which are made up of fragrance concentrates mixed with melted butter/waxes/oils left to harden
2, Functional Fragrances
- personal care products (eg, deodorants, shampoos, body washes)
- home care products (eg, detergents, air fresheners, dishwashing soaps)
What are the 5 industry trends?
1, Prestige & Personalise 2, Immersive experiences 3, Building trust 4, Eco-friendly 5, Gender-neutral
Prestige & Personalise (Industry Trend):
1, What is it?
2, What is it brought about by?
3, Examples?
1, It is an increase in demand for luxury artisanal fragrances
2, It is brought about by 3 things:
1. an increase in income level and living standards —> increase in affluence of consumers —> increase in demand for fragrances that are personalised and unique 2. an increase in promotion of personal grooming 3. an increase in promotion of the need of a conducive environment
3, An eg is an increase in the prominence of niche brands
Immersive Experiences (Industry Trend): 1, How can this be done (3 ways)? 2, What is the benefit?
1, Immersive experiences can be created by providing workshops which educate on fragrance development, infusing interesting & fun sensorial activities at experiential booths or creating brand identity through aesthetic pop-ups
2, This can benefit the brand as these experiences will increase consumers’ loyalty to brands, thus making them more willing to purchase their products
Building Trust (Industry Trend):
1, How can this be done (3)?
2, What is this brought about by?
2, What is the benefit?
1, This can be done by properly labelling products, avoiding environmental & societal impacts by using raw materials that are sustainably sourced and educating consumers on the pros and cons of naturals and synthetics
2, This is brought about by an increase in advocacy of conscious consumption by consumers
3, This is beneficial as it can influence consumers’ purchase decision
Eco-friendly (Industry Trend):
1, How can this be done (4)?
1, by eliminating unnecessary packaging
2, by using recyclable/compostable materials
3, by repurposing boxes
4, by using a return and refill reward scheme
Gender-neutral (Industry Trends):
1, What is this?
2, What is the benefit?
1, It is the trend of creating unisex fragrances which represents the industry’s shift in mind-set from norms about gender-conforming identities
2, This is beneficial as it shows greater openness and acceptance by consumers, thus allowing for greater creativity in the industry
What are the different types of ingredients? (2)
1, Natural ingredients (of animal origin/of plant origin)
2, Synthetic
What are the different types of natural ingredients? (2) Define them and list examples of them
1, Natural ingredients of animal origin
- They are exotic and complex scents which impart elegance and radiance
- They make perfumes last longer
- Eg: Ambergis from sperm whales, Civet from civet cats
2, Natural ingredients of plant origin
- They are derived from different parts of the plant - Eg: Fruits from citrus fruits, Flowers from roses
What are synthetic ingredients? What are its benefits?
Synthetic ingredients are ingredients that are man-made and do not exist in nature. They are chemically synthesised organic molecules which contain functional groups (esters, ketones).
They are more desirable and more consistent in smell and quality
What are fragrance bases and their benefits?
Fragrance bases are semi-finished perfumes blended from essential oils/aromatic compounds to depict a theme that help with quick fragrance compounding
Benefits:
- Reusable
- Aid in mellowing down overpowering scents
- Can mimic scents that are expensive
How are fragrance notes classified? What is the order of classification?
Fragrance notes are classified by their evaporation rate. Fragrance notes with a higher evaporation rate are at the top of the pyramid while fragrance notes with a lower evaporation rate are at the bottom of the pyramid.
Order of Classification (Top to bottom):
1, Top Notes
2, Transitory Notes
3, Base Notes
1, What are top notes?
2, How long do top notes last for?
3, Provide examples (4)
1, Top notes are the first notes perceived after applying perfume.
2, Top notes last for around 15 minutes.
3, Examples:
- Citrus family (Orange) –> fresh, citrusy, sweet scents –> impart refreshing/uplifting notes
- Green family (Tuplal) –> powerful, green, leafy scents –> impart natural green notes on fruity, citrus, floral compositions
- Herbaceous family (Lavender) –> fresh, sweet, floral scents –> impart freshness
- Marine family (Aquamor) –> fresh, clean, oceanic scents –> pivotal for the launch of marine-themed fragrances
1, What are transitory notes?
2, How long do transitory notes last for?
3, What are some examples (4)?
1, Transitory notes are notes which provide the general theme
2, They last for around 30-60 minutes
3, Eg:
- Herbaceous family (Clary sage) –> sweet, light, floral scents –> blends well with citrus, floral, herbaceous, woody fragrances
- Fruity family (Raspberry ketone) –> fruity, sweet, woody scents –> complements floral notes
- Floral family (Jasmine) –> floral, warm, rich scents –> used with rose scents to provide floral compositions
- Spicy family (Black pepper) –> spicy, woody scents –> lend character and presence to perfume compositions
1, What are base notes?
2, How long do they last for?
3, What are some examples (3)?
1, Base notes are notes which lay the foundation of the fragrance and stick to the skin
2, They last for around 5 hours
3, Eg:
- Woody family (Cedar wood) –> strong, clean, woody scents –> contributes to tenacity and rounding effects of perfume
- Gourmand family (Vanillin) –> sweet, creamy, vanilla scents –> masks odours, impart tenacity
- Must family (Galaxolide) –> powerful, musky, woody scents –> long-lasting
1, What are the functions of shower products? (3)
2, What forms do they come in? (3)
1, Shower products are meant to (1) remove soil or dirty materials from our skin, (2) leave skin feeling soft and smooth and (3) leave skin feeling clean and fresh
2, They come in (1) gel, (2) liquid and (3) solid forms
1, What is the function of cleansers?
2, What forms do cleansers come in? (5)
1, Cleansers are meant to remove dirt, dust, loose skin cells, microorganisms, sebum, sweat and makeup from our skin
2, They come in (1) liquid, (2) paste, (3) emulsion, (4) bar and (5) powder forms