PATA Gold award Flashcards
What is PATA Gold award ?
Pacific Asia Travel Association Gold Award
Who has won this award ?
“Find the Incredible You” campaign of Tourism ministry
Under which category did this campaign win Gold award ?
“Marketing- Primary Govt Destination”
What does the campaign focus on ?
Digital and social media and promotion of niche tourism products of the country
How is this campaign taken to next level ?
Through Incredible India 2.0
What was the strategy of the campaign ?
To shift the focus from external experience of tourist destinations to Internal experience of travellers themselves
PATA awards are generally given to whom ?
To tourism industry organizations and individuals making an outstanding contribution towards successful promotion of travel industry in Asia Pacific region
