Passcards Flashcards
What are Porters five forces?
They are forces which decide the long term profitability of an industry:
Rivalry amongst competitors Ease of access for new entrants Bargaining power of suppliers Bargaining power of customers Threat from substitute products
What are the four stages of industry life cycle?
Intro
Growth
Shakeout / maturity
Decline
What are critical success factors?
Product features that are particularly valued by a group of customers and therefore where the organisation must outperform competitors.
What is Harmon’s process matrix all about?
What to do with certain processes - either improve, automate, or outsource
Decision depends on complexity of process and strategic importance of the process
What are the factors which the BCG matrix looks at?
Market share relative to competitors and market growth
What are the shortcomings of the bcg matrix?
It ignores niche strategy
Simplistic
Ignores risk, innovation and market change
What are Porter’s generic strategies?
Cost leadership
Differentiation
Focus
7 sources of equity finance?
Crowdfunding Underwriting Rights offer Retained earnings Venture capital Initial coin offering New issue of shares
What is the marketing mix?
It is the set of controllable marketing variables that a firm blends to produce the response it wants in the target market.
