Paskaitos

Question 1

Design Thinking

Answer 1

Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.

Question 2

Design Thinking Phases:

Answer 2

Empathise
Define
Ideate
Prototype
Test

Question 3

Empathise

Answer 3

Research Your Users’ Needs

Here, you should gain an empathetic understanding of the problem you’re trying to solve, typically through user research. Empathy is crucial to a human-centered design process such as design thinking because it allows you to set aside your own assumptions about the world and gain real personal insight into users and their needs.

Question 4

Define

Answer 4

State Your Users’ Needs and Problems

It’s time to accumulate the information gathered during the Empathise stage. You then analyse your observations and synthesise them to define the core problems you and your team have identified. These definitions are calledproblem statements. You can createpersonasto help keep your efforts human-centered before proceeding toideation (a creative process where designers generate ideas in sessions e.g.,brainstorming

Question 5

Ideate

Answer 5

Challenge Assumptions and Create Ideas

Now, you’re ready to generate ideas. The solid background of knowledge from the first two phases means you can start to “think outside the box”, look for alternative ways to view the problem and identify innovative solutions to the problem statement you’ve created. Brainstormingis particularly useful here.

Question 6

Prototype

Answer 6

Start to Create Solutions

This is an experimental phase. The aim is to identify the best possible solution for each problem found. Your team should produce some inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the ideas you’ve generated. This could involve simplypaper prototyping (paper representations of digital products to help them realise concepts and test designs).

Question 7

Test

Answer 7

Try Your Solutions Out

Evaluators rigorously test the prototypes. Although this is the final phase, design thinking is iterative:Teams often use the results toredefineone or more further problems. So, you can return to previous stages to make further iterations, alterations and refinements – to find or rule out alternative solutions.

Question 8

Effectuation

Answer 8

Idea that the future is unpredictable yet controllable

Question 9

Serial entrepreneurs

Answer 9

People who start several businesses, sometimes at the same time, or sometimes one after the other idea that the future is unpredictable yet controllable.

Question 10

Phases of entrepreneurship:

Answer 10

1. Play
2. Empathy
3. Creativity
4. Experimentation
5. Reflection