partiel Flashcards
CREAM
Corporate real estate asset management. property occupied by a company for it’s own (non property) business
Property manager skills ?
TECHNICAL (construction tech, valuation)/ LEGAL (contract/landlord & tenant /town planning/employment/safety at work) / FINANCIAL AND BUSINESS SKILLS (economics, strategy and planning, accountin, investment)/COMMUNICATION (report writing/ presentations/negociations/property marketing) and project evaluation/supervision. + COMMON SENSE
corporate relationships ?
Virtuous triangle (people, property, finance) = cooperation and trust.
strategic planning structure ?
links business with property planning : cooperate strategic plan -> strategic property plan -> property portfolio management -> property management
aid to strategy formulation ?
view picture
strategic planning process ?
Strategic planning process : establish position – set objectives – evolve strategy – prepare plan – implement plan – monitor and review progress –
the portfolio functional spectrum ?
substancial and direct (land/ building) – important and direct (dorm stadium) – significant but indirect (office) – marginal and little connection (cantine – gym)
linear projection ?
passive - straight line growth is the best
pressure absorbtion ?
passive - we take what hits us and survive
scenario building ?
active - the future is in our hands
Future forward ?
100% chance you fail or succeed- dream – fonceur but the people don’t buy it – in property : match property to scenario/ agree plan and then put deadline
Future backward ?
analyse trends – calculate « general direction »but they can miss the step of change – in property : identify current pressures and react, performance indicators- slowly to do not make mistakes.
Performance indicators (Pls) : efficiency
input measure : use of space
Performance indicators (Pls) : effictiveness
output measure : turnover ration – goal attaitnement
Performance indicators (Pls) : efficacity
output qualitative : how much they buy for how much visit
three stage strategic planning process
where we are now - where do we want to be - how do we get there ?
Company life cycle
product based (new idea/research dependant) / acquisition based (mature business buy new idea, new competitors, vertical integration)
product/company life cycle ?
NEW - GROWTH - MATURITY - CATCH THE WAVE - DECLINE