Part 8 - Merchandising Flashcards
___ are unfinished fabric in non-usable state. It has no color, no print, and no finishes
Greige goods
What is a bridge line in the classification of ready to wear?
Refers to a pricing and styling category of apparel. Bridge designers are one notch under designer lines. Bridge lines have more unique styling than contemporary lines but are not as expensive as designer lines.
What is the experimental method of research?
Researcher manipulated one or two more variables, controls, and measures any change in other variables
What is merchandising information system?
MIS includes procedures to manage activities like planning, inventory control, financial management, logistic is, and point of sale transactions
What does market segmentation mean in fashion?
Dividing the markets into smaller groups for analysis
What is inventory planning based on?
Planned sales managed to maximize profits
— is a term for any type of business, or commercial transaction that involves the transfer of information across the World Wide Web
E-commerce
One of the first steps of electronically step a business is to acquire a —
Domain name
A benefit to selling products through electronic-means includes
Decreasing paper costs
High end department stores have a designated haute-couture staff to serve as a —
Wardrobe stylist
What is the manufacturers showroom?
A space for wholesale buyers to view fashion merchandise for sale in their retail stores
But one/get one, trading up, special offers, and add-ons are examples of — techniques
Advertisement
Why do companies use market research?
To help develop new product
Age, gender, and income are statistics used in what kind of surveys?
Demographic
Manufacturers and retailers assign each style with a production number allowing them to:
Track sales and inventory
