Part 4 Flashcards
What are Aristotle’s five canons of rhetoric ?
• “Canon - - A general law, rule, principle, or criterion by which something is judged.
◦ Invention: Construction or deployments of the argument.
◦ Arrangement: Organization of the speech
◦ Style: the use of language to express ideas.
◦ Memory: Knowledge of persuasive devices; knowledge of speech itself.
◦ Delivery: nonverbal presentation of a speaker’s ideas; voice manipulation of most important Aristoltes.
What is stella ting-toney’s “face negotiation theory”?
stella ting-toney’s “face negotiation theory” - how individuals manage their social identity
What is the definition of Burke and Dramastism?
• Often regarded as the foremost 20th century rhetorician
• For Burke, life is not like a drama, it is a drama
• Dramatistic Pentad: A tool to analyze how a speaker tries to persuade an audience to accept his or her view of reality as true
Know
What is the definition of
Dramatistic Pentad…
• Identifies key terms on the basis of frequency and use
• “God Terms” are words to which all other positive words are subservient (“liberty,” “freedom,” “America”)
• “Devil Terms” sum up all that the speaker regards as evil (“tyranny,”
“oppression,” “terrorism”)