part 3 of class

Question 1

media literacy

Answer 1

ability to access, analyze, evaluate, and create media. media literate people will better be able to understand the complex messages received from all types of media

Question 2

Radio act of 1912

Answer 2

all radio stations be licensed by government, as well as mandating that seagoing vessels continuously monitor distress frequencies.

Question 3

hypodermic needle

Answer 3

media messages are injected directly into the brains of a passive audience. It suggests that we’re all the same and we all respond to media messages in the same way.

Question 4

uses and gratification approach

Answer 4

approach to understanding why and how people actively seek out specific media to satisfy specific needs, for example: learning, habit, companionship, arousal, relaxation

Question 5

social learning theory

Answer 5

people learn by observing and imitating others, specifically attractive type models

Question 6

excitation transfer theory

Answer 6

arousal from source can intensify the next emotional experience

Question 7

agenda setting theory

Answer 7

media (news) sets public agenda and tells you whats important and what to think about

Question 8

cultivation theory

Answer 8

high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid (ex lots of violent television = more violent world view)

Question 9

online filter bubble

Answer 9

personalizing the search results of each perrson

Question 10

computer mediated communication (CMC)

Answer 10

exchange of messages between two or more people through digital media (internet, gaming)

Question 11

media deficit approach

Answer 11

CMC lacks immediacy and rich social cues which lowers quality of communication

Question 12

media augmentation approach

Answer 12

CMC adds and complements to face to face comm

Question 13

social presence theory

Answer 13

media exists on a range of low to high social presence. social presence is the degree of awareness individual has of the other person in interaction (ex. email -low, face to face, high)

Question 14

media richness theory

Answer 14

evaluating media based on its potential to convey information (no richness- an unadressed document. high richness- face to face)

Question 15

personal branding

Answer 15

practice of people marketing themselves and their careers as brands. wy? because it shows you’re a competent communicator and employers look at social media

Question 16

diffusion of innovation

Answer 16

explains why individuals adopt new technologies at the rate that they do
(innovators, early adopters, early majority, late majority, laggards) based off of motivation and ability

Question 17

5 stages of technology adoption process

Answer 17

knowledge persuasion decision implantation confirmation

Question 18

tranhumanism

Answer 18

movement to enhance human experience through technology, improving physical, psychological, and intellectual capacities for humans