Part 3 Flashcards

1
Q

It is a set of decisions that provides ways on how the organization competes in the industry it chooses to be in and eventually sustains competitive advantages.

A

Business strategy

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2
Q

is always described as the process of creating and satisfying consumer needs and wants through products and services.

A

Marketing

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3
Q

The most popular and most effective option is test marketing. It predicts futures sales

A

Product or services

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4
Q

is also called capital budgeting. It involves the allocation of resources including capital to projects, products or services and assets.

A

Investment Decision

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5
Q

examines and finds the best capital structure for the organization. It determines how the firm can raise capital such as selling of assets, issuing stock or obtaining a debt facility.

A

Financial Decision

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