Part 3 Flashcards
It is a set of decisions that provides ways on how the organization competes in the industry it chooses to be in and eventually sustains competitive advantages.
Business strategy
is always described as the process of creating and satisfying consumer needs and wants through products and services.
Marketing
The most popular and most effective option is test marketing. It predicts futures sales
Product or services
is also called capital budgeting. It involves the allocation of resources including capital to projects, products or services and assets.
Investment Decision
examines and finds the best capital structure for the organization. It determines how the firm can raise capital such as selling of assets, issuing stock or obtaining a debt facility.
Financial Decision