Part 3 Flashcards
planning
setting goals and defining activities = primary function
organisation
structures, processes, organisational units/departments (links), installation of an imformation & communication system
Staffing:
appropriate employees for realisation of the activities as planned
Compensation, qualification measures, personnel development
Directing:
- Purposeful “fine tuning”
- Align employees to work together more effectively
- Motivation, leadership style, communication
Control:
- Measurement of results and comparison with plan
- Analysis of variance and starting countermeasures or plan revision
- No plan without control – no control without plan !
(Twin function planning / control)
Laws without moral content
(only legal – illegal)
* Traffic rules
* Technical standards
Laws with moral content
(right – wrong)
* Prohibition of steal, fraud ..
* Anti-corruption law
Moral norms w/o law-character
(only good – bad)
* Tolerance
* Charity
* Gratefulness
Moral
Focus on collective awareness, reflected in social norms
Ethics
Focus on individual conviction, reflected on personal integrity
SWOT summary
Strengths -> Analysis of internal strategic capability
Weaknesses
Opportunities ->Analysis of external business environment
Threats
strategy formulation at business level
- Porter’s Generic Strategies
- Hybrid / Outpacing Strategy
BCG
Boston Consulting Group
SBU
Strategic Business Units
Corporate parent
refers to the levels of management above that of the business units and therefore without direct interaction with customers and competitors