Part 1 (2): Understanding the Query Flashcards
query description
sometimes provided to help you understand the query; must be used when assigning ratings
query interpretations
possible meanings of query e.g. [apple] might refer to the computer brand or the fruit
dominant interpretation
what most users mean; there isn’t always one; should be clear after doing a little research
common interpretation
what many or some users mean; a query can have multiple common interpretations
minor interpretations
what few users mean
action intent
users want to accomplish a goal or engage in an activity e.g. download software, play a game, send flowers; do queries
intent of do queries
action intent
information intent
users want to find information; know queries
intent of know queries
information intent
navigation intent
users want to navigate to a website or a webpage; go queries
intent of go queries
navigation intent
do-know-go
action intent-information intent-navigation intent
target page
webpage or website in mind of user who enters a navigation query