Part 1 Flashcards by Jeff Byrd | Brainscape

Q

What is the primary role of a Search Quality Rater (SQR)?

General Guidelines Overview

A

evaluate quality of webpages and how search results meet user needs.

General Guidelines Overview

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Q

What are the two main types of rating tasks covered in the guidelines

General Guidelines Overview

A

Page Quality (PQ) and Needs Met (NM) ratings

General Guidelines Overview

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Q

True or False: A single rating directly affects a webpage’s position in Google Search results.

General Guidelines Overview

A

False

General Guidelines Overview

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Q

What should an SQR rely on to conduct ratings, rather than personal opinions?

General Guidelines Overview

A

Instructions and examples provided in the guidelines, not personal opinions, preferences, religious beliefs, or political views.

General Guidelines Overview

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Q

Why is diversity in search results essential?

General Guidelines Overview

A

Answer: To satisfy the diversity of people who use search engines globally.

General Guidelines Overview

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Q

What is the purpose of Page Quality (PQ) rating?

Page Quality Rating Guidelines

A

To evaluate how well a webpage achieves its purpose.

Page Quality Rating Guidelines

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Q

What three types of content make up a webpage?

Page Quality Rating Guidelines

A

Main Content (MC), Supplementary Content (SC), and Advertisements (Ads).

Page Quality Rating Guidelines

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Q

What is the definition of Main Content (MC)?

Page Quality Rating Guidelines

A

Answer: Any part of the page that directly helps it achieve its purpose.

Page Quality Rating Guidelines

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Q

Which type of content helps enhance the user experience but does not directly achieve the page’s purpose?

Page Quality Rating Guidelines

A

Supplementary Content (SC).

Page Quality Rating Guidelines

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Q

True or False: Ads can affect a page’s quality rating.

Page Quality Rating Guidelines

A

False; the presence or absence of ads alone doesn’t determine quality, but their impact on user experience does.

Page Quality Rating Guidelines

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Q

What is E-E-A-T and why is it important?

Page Quality Rating Guidelines

A

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. It is crucial for evaluating trustworthiness and reliability.

Page Quality Rating Guidelines

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Q

What types of topics fall under Your Money or Your Life (YMYL)?

Page Quality Rating Guidelines

A

Health, financial stability, safety, or societal welfare topics.

Page Quality Rating Guidelines

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Q

Which is not a part of E-E-A-T:
A) Expertise
B) Trust
C) Revenue
D) Experience

Page Quality Rating Guidelines

A

Revenue

Page Quality Rating Guidelines

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Q

True or False: The type of page or its purpose determines the PQ rating.

Page Quality Rating Guidelines

A

False; a page’s purpose and how well it achieves that purpose determine the PQ rating.

Page Quality Rating Guidelines

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Q

How does originality contribute to the quality of Main Content?

Page Quality Rating Guidelines

A

Originality shows that unique, valuable effort was put into creating the content, which contributes to the page’s quality.

Page Quality Rating Guidelines

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Q

What does YMYL stand for?

YMYL Topics

A

Your Money or Your Life.

YMYL Topics

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Q

Why is accuracy particularly important for YMYL pages?

YMYL Topics

A

Inaccurate content on YMYL topics can lead to significant harm (health, financial stability, safety).

YMYL Topics

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Q

Provide one example of a clear YMYL topic.

YMYL Topics

A

Emergency medical advice, financial investment advice, legal information, etc.

YMYL Topics

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Q

True or False: Pages discussing casual hobbies are considered YMYL.

YMYL Topics

A

False.

YMYL Topics

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Q

What type of harm can YMYL topics potentially cause if not accurate?

YMYL Topics

A

Harm to health, financial stability, or societal well-being.

YMYL Topics

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Q

Which topic is most likely a YMYL topic?Which topic is most likely a YMYL topic?
A) Music Reviews
B) Emergency Medical Advice
C) Vacation Blog

YMYL Topics

A

B) Emergency Medical Advice

YMYL Topics

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Q

What kind of purpose would justify a “Lowest” PQ rating?

Lowest Quality Pages

A

A page with a harmful or deceptive purpose.

Lowest Quality Pages

Q

True or False: Pages that contain deliberately misleading information should be rated “Lowest.”

Lowest Quality Pages

A

True.

Lowest Quality Pages

Q

What is a common trait of spammy webpages?

Lowest Quality Pages

A

No or very little original Main Content (MC) with a focus on generating revenue or misleading users.

Lowest Quality Pages

Q

Give an example of a deceptive page design.

Lowest Quality Pages

A

A page designed to look like a legitimate news article but which provides false information.

Lowest Quality Pages

Q

What should an SQR do if the website contains harmful or untrustworthy content?

Lowest Quality Pages

A

Rate the page as “Lowest.”

Lowest Quality Pages

Q

What rating is given to pages that copy content without adding value?

Lowest Quality Pages

A

“Lowest” quality.

Lowest Quality Pages

Q

What type of pages lack E-E-A-T?

Low Quality Pages

A

Pages that lack E-E-A-T (Experience, Expertise, Authoritativeness, and Trust).

Low Quality Pages

Q

True or False: Distracting ads can lower the quality rating of a page.

Low Quality Pages

A

True.

Low Quality Pages

Q

How can a mildly negative reputation affect the page’s quality rating?

Low Quality Pages

A

It lowers the overall quality rating because reputation is a key component of trust.

Low Quality Pages

Q

Provide an example of a low-quality page with poor Main Content.

Low Quality Pages

A

A page that offers vague or incorrect information about a complex topic without citing any sources.

Low Quality Pages

Q

What defines a Medium Quality page?

Medium Quality Pages

A

Pages that achieve their purpose but do not excel in terms of E-E-A-T or MC quality.

Medium Quality Pages

Q

True or False: Medium Quality pages are the most common online.

Medium Quality Pages

A

True.

Medium Quality Pages

Q

Give an example of a Medium Quality webpage.

Medium Quality Pages

A

A product review site that offers some useful information but lacks depth and accuracy.

Medium Quality Pages

Q

What are the characteristics of a High Quality page?

High Quality Pages

A

Positive reputation boosts trust and confidence in the quality of the information.

High Quality Pages

Q

How does positive reputation affect the rating of a page?

High Quality Pages

A

Positive reputation boosts trust and confidence in the quality of the information.

High Quality Pages

Q

True or False: A High Quality page must contain a high level of E-E-A-T.

High Quality Pages

A

True.

High Quality Pages

Q

Provide an example of a page with high-quality Main Content.

High Quality Pages

A

A professionally produced documentary on a well-established streaming platform.

High Quality Pages

Q

What are the three main qualities of a Highest Quality page?

High Quality Pages

A

Very high-quality MC, very positive reputation, and very high levels of E-E-A-T.

High Quality Pages

Q

True or False: Very High Quality Main Content alone can justify a Highest rating.

Highest Quality Pages

A

False; all aspects (MC, reputation, E-E-A-T) must align to justify the highest rating.

Highest Quality Pages

Q

What makes a webpage’s reputation “very positive”?

Highest Quality Pages

A

High praise from independent sources, prestigious awards, or recognition by experts in the field.

Highest Quality Pages

Q

Fully Meets rating for the query [New York Spanish food], English (US)?

True or False
A result block that shows the phone in process of calling the most-highly rated Spanish restaurant in New York.
The homepage of the most-highly rated Spanish restaurant in New York.
A result block that has a prominent link to the official website of a highly-rated Spanish restaurant in New York along with visit-in-person information (e.g., directions, phone number).
A result block that shows a list of two restaurants serving Spanish food in New York.

A

All False

Q

True or False

A query and user need must be specific, clear, and unambiguous for a result to get a Fully Meets rating.

A

True

Q

True or False

A Fully Meets rating can be given to a satisfying and complete result for a broad information query.
For a Know Simple query, a Fully Meets rating can be given if the result does not display the answer, but it is at the very top of the landing page.
A common interpretation for a non-visit-in-person entity query can have a Fully Meets rating.

A

All False

Q

True or False

On the task page, a blue dot on the map represents a precise user location.

A

True

Q

True or False

The user location changes our understanding of the query and user intent for all queries
Queries with a user location can have just one interpretation.
All queries with a user location have both visit-in-person and non-visit-in-person intent.

A

All False

Q

True or False

Pages with an obvious problem with functionality or errors in displaying content.

A

True

Q

Page Quality (PQ) rating of Low or Lowest?

A page with a mismatch between the location of the page and the rating location; for example, an English (UK) page for an English (US) rating task.
A file type other than a webpage, for example: a PDF, a Microsoft Word document, or a PNG file.
A page that gets a Didn’t Load flag.

A

All False

Q

Needs Met True or False

For a Special Content Result Block, evaluate the content inside the block. You may also need to evaluate the landing page as well in some cases.

A

True

Q

Needs Met True or False

You always need to evaluate both the block and the landing page.
For a Special Content Result Block, you only need to evaluate the content inside the block and nothing else.
For a Web Search Result Block, in most cases you should evaluate just the content inside the block.

A

All False

Q

True or False

The intent of a Do query is to accomplish a goal or engage in activity on a phone.

A

True

Q

True or False

All queries have only one intent: Know, Do, Website, or Visit-in-Person intent.
The intent of a Do query is to accomplish a goal or engage in activity on a phone.
The intent of a website query is to find information.
Wikipedia pages should get high ratings for all user intents because information is always helpful.

A

All False

Q

True or False

You always need to evaluate both the block and the landing page.
For a Special Content Result Block, you only need to evaluate the content inside the block and nothing else.
For a Web Search Result Block, in most cases you should evaluate just the content inside the block.
For a Special Content Result Block, evaluate the content inside the block. You may also need to evaluate the landing page as well in some cases.

A

All False