Park west excercise Flashcards
Art Associate Role and Responsibilities
Promoters – Ensure strong attendance at events.
Marketing – Drive interest and participation.
Moving Art – Facilitate sales.
Public Speaking – Engage audiences and sell art.
Auctioneering – Conduct auctions and secure sales.
Crew Member – Prioritize safety and support operations.
Recite the 10 things that do not require talent
Punctuality – Always be on time.
Work Ethic – Demonstrate dedication and responsibility.
Effort – Consistently go the extra mile.
Body Language – Present yourself with confidence.
Energy – Bring enthusiasm and positivity.
Attitude – Maintain an optimistic outlook.
Passion – Love what you do.
Coachability – Be open to learning and feedback.
Initiative – Take proactive steps beyond expectations.
Preparation – Always come ready to perform.
Present Park West exercise
Park West Gallery Mission Statement
Park West Gallery aims to create an educational and entertaining atmosphere that inspires a passion for art while delivering an unmatched collecting experience. We champion artistic talent, engage diverse audiences, and uphold the highest professional standards.
About Park West Gallery
Established in 1969, Park West is the world’s largest privately-owned art dealer.
Conducts live auctions on over 95 cruise ships, expanding to 100+ ships by mid-2023.
Serves over 3 million collectors, hosting 200+ weekly auctions both online and in-person.
Locations: Southfield, MI (Museum HQ), Las Vegas, Honolulu, New York City.
Exclusive art programs for Carnival, Celebrity Cruises, Holland America, Norwegian, Princess, and Royal Caribbean.
Guaranteed authenticity – every artwork is shipped fully insured.
The Story of You
excercise
The Story of You
I studied Fine and Applied Arts at Tshwane University of Technology for five years, traveling across the country to prestigious universities, galleries, and museums, enriching my knowledge and passion for art curation.
Pursuing a master’s degree was my initial goal, but financial and eligibility barriers made it unattainable. Then, at 2 a.m., my sister sent me a WhatsApp message—a single word and a link: “Apply.”
I clicked.
“Become an international art dealer.”
Park West Gallery.
At that moment, I knew this was my next chapter.
Auction pitch
exercise
Auction Pitch Exercise
Recommended Approach:
Make it fun, fast, and educational.
Create excitement: “The whole ship is attending!”
Over 200 artworks will be available.
Prices range from under $500 to over $50,000.
Perks: Free champagne, raffles, and giveaways.
The auctioneer is an art specialist with extensive knowledge.
Encourage participation: “You’ll love the experience!”
leads exercise
Leads Exercise
Identify & Build Rapport
Key Traits: Likeability, trustworthiness, friendliness, professionalism.
Qualifying Questions:
Have you collected art before?
What type of artwork do you prefer?
What’s your favorite artist?
What are you looking to add to your collection?
Action Plan
Plan – Set clear goals.
Prepare – Understand the client’s preferences.
Execute – Engage and present effectively.
Follow-Up – Recommend additional art pieces.
explain “original “ to a client
What is an “Original”?
Traditionally, “original” meant one-of-a-kind. However, in today’s art world, an original artwork is any piece created directly under the artist’s supervision, including graphic works.
explain unique
What is a Painting?
Unique, one-of-a-kind works that represent the highest tier of collecting.
explain limited edition
What is a Limited Edition?
A series of artworks created in fixed quantities.
explain embellished limited edition
Embellished works feature additional hand-painted details.
Due to extra craftsmanship, embellished editions have smaller print runs and higher value.
Draw a triangle of the different levels of collecting and explain
practise explaining art history
practise presenting
the art/artist
practise words to avoid
practise the Pre-Bidding format
process
Prebid Script
Welcome the client warmly.
Introduce Park West – If they are new, share its global presence and credibility.
Introduce yourself.
Present the artist – Provide engaging details about the artist’s work.
Explain Pricing – Introduce the Recommended Opening Price (ROP) and Pre-Bid option.
Closing Questions:
“Will this be your first piece, or are you adding to an existing collection?”
“Shall we proceed with your pre-bid?”
practise overcoming objections
Common Client Concerns & Responses:
“It’s too expensive.” → “That’s exactly why you should collect it—its value will appreciate.”
“I need to think about it.” → “Many collectors felt the same way, but they found it was a decision they never regretted.”
“I need to talk to my spouse.” → “Absolutely! Most of our collectors discuss their purchases—let’s secure the piece for now.”
explain framing
start with lots
Collectors Portfolio (CP) Lot – Framed, ready-to-hang artworks with shipping included in the U.S.
Regular Lot – Unframed artwork shipped in a protective tube.
Take-Off Lot – Art is taken home immediately after purchase.
explain
cp lots
Collectors Portfolio (CP) Lot – Framed, ready-to-hang artworks with shipping included in the U.S.
explain regualr lot
Regular Lot – Unframed artwork shipped in a protective tube.
explain “take of”
Take-Off Lot – Art is taken home immediately after purchase.
explain why they should frame with park west, mention custom and details,
Why Frame with Park West?
Saves time & effort.
Competitive pricing.
100% acid-free, handcrafted frames with hanging mechanisms.
Explain financing options
Folio (onboard account)
PWCC (Park West Collectors Card)
DPA (Deferred Payment Agreement)
RIC (Retail Installment Contract)
explain pwcc
PWCC (Park West Collectors Card) – Exclusive, interest-free financing (6–36 months).
explain DPA
DPA (Deferred Payment Agreement) – 10% deposit, balance due within 10 days post-cruise.
Explain RIC
RIC (Retail Installment Contract) – Available for $20,000+ purchases with 20% down payment.
explain the 50/50 satisfactory gaurentee
Park West has been in business for 50+ years.
Offers a 50-month exchange period for any artwork.
Reinforces confidence in collecting without implying the need for returns.
explain Studio Art
selling on invest
Park West Does not sell on investment
