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Pardot Zerti > Pardot Zerti > Flashcards

Pardot Zerti Flashcards

1
Q

Which information cannot be displayed as a graph (line or bar) on the Dashboard?

A) Prospects Created
B) Conversions
C) Opportunities Created
D) Opportunities Lost
E) All Prospects
A

D) Opportunities Lost

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2
Q

New feature alerts appear ath the top of the dashboard.

A) True
B) False

A

A) True

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3
Q

Administrators can manually reset a users password.

A) True
B) False

A

B) False

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4
Q

What is an example of the type of information needed to convert a visitor to a prospect in Pardot?

A) Company name
B) Email address
C) First and last name
D) IP Address

A

B) Email address

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5
Q

Lead nurturing is a key part of marketing automation strategy–what does lead nurturing entail?

A) Emails sent at specific intervals to an audience built from specific criteria
B) Emails sent at random intervals to a broad audience
C) Autoresponders sent in response to a prospect’s actions
D) Emails sent at specific intervals to a broad audience

A

A) Emails sent at specific intervals to an audience built from specific criteria

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6
Q

Dentasafe manufactures and sells dental tools. Their products include consumables, small equipment, and a full-service dental laboratory, and are sold by Dentasafe sales reps. They want to nurture prospects and send qualified leads to sales reps in Sales Cloud. Which Salesforce solution is right for them?

A) Salesforce Einstein
B) Marketing Cloud
C) Both Pardot and Marketing Cloud
D) Pardot

A

C) Pardot

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7
Q

What four categories make up the Pardot menu navigation?

A) Marketing, Prospects, Reports, and Admin
B) Automation, Lead Nurturing, Engagement Studio, and Reports
C) Marketing, Leads, Reports, and Admin
D) Automation, Connectors, Reports, and Lead Nurturing

A

A) Marketing, Prospects, Reports, and Admin

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8
Q

The Prospects Created chart shows prospects who have:

A) Converted through any means, including being imported or manually created
B) Interacted with a Pardot asset in the last 24 hours
C) Been exported from Pardot via the Export Wizard
D) Visited any website that has Pardot tracking code added

A

A) Converted through any means, including being imported or manually created

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9
Q

The designated point of contact in your Pardot account will receive:

A) A discount on Pardot services
B) Product and services notifications
C) Emails from other Pardot users to collaborate
D) Special offers from the Pardot marketing team

A

B) Product and services notifications

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10
Q

Pardot offers four default user roles. They are:

A) Admin, Marketing User, Sales Manager, Sales User
B) System Administrator, Developer, Sales Manager, Sales User
C) Admin, Marketing User, Partner User, Sales User
D) Developer, Marketing User, Sales Manager, Sales User

A

A) Admin, Marketing User, Sales Manager, Sales User

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11
Q

Your company has a field in Salesforce that captures product preferences, and you’d like to use that information in Pardot. You should:

A) Create a custom field in Pardot and map it to the corresponding field in Salesforce.
B) Export the field information from Salesforce and import it into Pardot.
C) Select a default field in Pardot to map to the desired field in Salesforce.
D) Manually update prospect records to reflect their product preferences.

A

A) Create a custom field in Pardot and map it to the corresponding field in Salesforce.

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12
Q

An email in Pardot is sent to:

A) Visitor
B) Prospect
C) Contact
D) Lead

A

A) Visitor

B) Prospect

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13
Q

You’ll find tracking code inside what object in Pardot?

A) Campaigns
B) Forms
C) Landing Pages
D) Hosted Files

A

A) Campaigns

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14
Q

In order for an unidentified visitor to your website to become a prospect in Pardot, they must:

A) Provide their email address in a form that’s connected to Pardot.
B) Like your company’s social media page, or follow your company’s social media account.
C) Be cookied by the Pardot tracking code after visiting your website.
D) Provide their IP address.

A

A) Provide their email address in a form that’s connected to Pardot.

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15
Q

If you want to send an email to a group of prospects in Pardot, you would send to a:

A) Campaign
B) Segmentation rule
C) List
D) Prospect table

A

C) List

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16
Q

What is the difference between Pardot and Salesforce campaigns?

A) Pardot campaigns track a prospect’s first interaction and Salesforce campaigns can support multiple interactions.
B) Pardot campaign membership is permanent and Salesforce campaign membership is flexible and can be changed.
C) Pardot campaigns contain prospect data like grade or score. Salesforce campaigns do not contain this kind of data about leads or contacts.
D) Pardot campaigns track multiple interactions and Salesforce campaigns track only a prospect’s first interaction.

A

A) Pardot campaigns track a prospect’s first interaction and Salesforce campaigns can support multiple interactions.

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17
Q

Why did Lueng set a cost for the Contact Me Pardot campaign?

A) To track ROI
B) To track marketing budget spend
C) For accounting purposes
D) For auditing purposes

A

A) To track ROI

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18
Q

Which of the following is a benefit of building your forms in Pardot?

A) Pardot forms let you maintain your existing lead generation structure.
B) Pardot forms integrate directly with 3rd party tools.
C) Pardot forms allow you to send data to 3rd party applications.
D) Pardot forms allow you to use progressive profiling and dependent fields to collect data.

A

D) Pardot forms allow you to use progressive profiling and dependent fields to collect data.

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19
Q

What type of data can you use as the basis of progressive profiling in Pardot?

A) Any existing data in fields
B) Only blank field values
C) Only the prospect score
D) Only the prospect grade

A

A) Any existing data in fields

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20
Q

Why use dependent fields?

A) It keeps forms short, increasing conversion rates.
B) It keeps forms topical by only asking relevant information.
C) It decreases conversion rates which increases field hygiene.
D) Both A and B

A

D) Both A and B

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21
Q

Why would a company choose to use form handlers over a form within Pardot?

A) To maintain an existing lead generation strategy.
B) To protect against bot submissions.
C) To access form views and error data in Pardot.
D) To use form submissions as criteria for automation rules.

A

A) To maintain an existing lead generation strategy.

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22
Q

Select a benefit of hosting a landing page in Pardot.

A) You can use landing page views and submissions in automations.
B) You can develop your landing page with the help of a graphic designer.
C) You can maintain existing site navigation.
D) You can control the SEO results for the landing page.

A

A) You can use landing page views and submissions in automations.

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23
Q

Why would you create a custom layout template for a landing page?

A) You need to use the drag-and-drop builder to style your landing page.
B) You have pre-existing HTML you want to use to style your landing page.
C) You need the custom layout template to be able to track landing page views.
D) The custom layout template contains the landing page’s copyright information and must be included.

A

B) You have pre-existing HTML you want to use to style your landing page.

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24
Q

One benefit of using the drag-and-drop landing page builder in Pardot is:

A) Creating your Pardot forms right from inside the landing page builder.
B) Boosting your SEO and landing page traffic dramatically.
C) Converting all visitors to prospects immediately upon visiting your landing page.
D) Hosting your company’s full website in Pardot.

A

A) Creating your Pardot forms right from inside the landing page builder.

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25
Q

What is lead qualification?

A) A way to blend two measurement indexes—scoring and grading—to create a full picture of a prospect’s interest and suitability.
B) A process of cold-calling leads to gauge their purchasing intent.
C) A metric used to determine a prospect’s intent to purchase based only on their activities.
D) A metric used to determine a prospect’s intent to purchase based only on information provided by the prospect.

A

A) A way to blend two measurement indexes—scoring and grading—to create a full picture of a prospect’s interest and suitability.

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26
Q

In Pardot, what does a prospect’s score measure?

A) Explicit information provided by the prospect.
B) Implicit interest in a product.
C) Activities taken by prospects across their internet browsers.
D) Activities taken by sales on behalf of prospects.

A

B) Implicit interest in a product.

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27
Q

What type of insight can sales offer when building lead qualification models?

A) Engagement data for key marketing material.
B) Anecdotal data and ideal prospect profiles and benchmarks.
C) Purchasing trends year over year.
D) Both B and C.

A

D) Both B and C.

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28
Q

What is a score in Pardot?

A) A numerical value assigned based on a prospect’s profile.
B) A numerical value assigned based on a prospect’s purchasing power.
C) A numerical value assigned based on information provided about a prospect.
D) A numerical value assigned based on a prospect taking an action.

A

D) A numerical value assigned based on a prospect taking an action.

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29
Q

What’s the best method to reset a group of prospect scores to zero?

A) Manually
B) Via Import
C) Via Automation Rules
D) Via Segmentation Rules

A

C) Via Automation Rules

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30
Q

How do Scoring Categories relate to prospect score?

A) Scoring Categories replace the overall prospect score.
B) Scoring Categories record additional scores based on the assets your prospects access.
C) Scoring Categories replace the Baseline Scoring model.
D) Scoring Categories subtract points from the overall prospect score based on the assets your prospects access.

A

B) Scoring Categories record additional scores based on the assets your prospects access.

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31
Q

What do you have to create before you can set up Scoring Categories?

A) Tags
B) Tables
C) Folders
D) Lists

A

C) Folders

32
Q

What is a grade in Pardot?

A) A letter grade assigned based on a prospect’s profile.
B) A letter grade assigned based on a prospect’s purchasing power.
C) A letter grade assigned based on implicit information about a prospect.
D) A letter grade assigned based on a prospect taking an action.

A

A) A letter grade assigned based on a prospect’s profile.

33
Q

Which prospects are automatically assigned to the default profile?

A) Only prospects created less than 60 days ago.
B) Only prospects with a score greater than 100.
C) All prospects.
D) Only prospects matching the default profile criteria.

A

C) All prospects.

34
Q

Why would you create a Custom Profile in Pardot?

A) To score a prospect based on their interactions with a subset of your marketing materials.
B) To segment your prospects for email sends.
C) To organize prospects in order to add special permissions for sales to view.
D) To grade a specific subset of your prospect database based on unique criteria.

A

D) To grade a specific subset of your prospect database based on unique criteria.

35
Q

Select the correct order of steps to grade a prospect with a custom profile.

A) Create automation rule to add matching prospects to profile > Create custom profile > Create an automation rule to change profile criteria to matching
B) Create default profile > Create automation rule to add matching prospects to default profile > Create an automation rule to change profile criteria to matching
C) Create custom profile > Create automation rule to add matching prospects to profile > Create an automation rule to change profile criteria to matching
D) Create custom profile > Create an automation rule to change profile criteria to matching > Create an automation rule to add matching prospects to profile

A

C) Create custom profile > Create automation rule to add matching prospects to profile > Create an automation rule to change profile criteria to matching

36
Q

A threshold for lead qualification requires you to identify:

A) The maximum score and grade a prospect must have.
B) The minimum score and grade a prospect must have.
C) The average score and grade a prospect must have.
D) The specific score and grade combination a prospect must have.

A

B) The minimum score and grade a prospect must have.

37
Q

What purpose does setting a lead qualification threshold serve?

A) It helps Sales set their yearly targets.
B) It is required for prospect assignment.
C) It establishes a benchmark for judging prospects as a good fit.
D) It helps Marketing set their yearly targets.

A

C) It establishes a benchmark for judging prospects as a good fit.

38
Q

Which automation tool lets you automate directly from a marketing element?

A) Segmentation Rule
B) Automation Rule
C) Completion Action
D) Dynamic List

A

C) Completion Action

39
Q

Which two are reasons to automate a workflow in Pardot?

A) The action applies account-wide.
B) The action applies to one prospect.
C) The action should recur.
D) The action should occur once.
E) Both A and C
A

E) Both A and C

40
Q

Completion actions are the best fit for you if you want to automate around what sort of criteria?

A) Singular action-based criteria.
B) Multiple action-based criteria.
C) Singular field-based criteria.
D) Multiple field-based criteria.

A

A) Singular action-based criteria.

41
Q

Create a completion action. What happens if you have multiple completion actions on one marketing asset?

A) The completion actions execute in the order you added them.
B) The completion actions execute simultaneously.
C) The completion actions that affect other automations run first.
D) The completion actions execute in reverse order.

A

C) The completion actions that affect other automations run first.

42
Q

Using a wildcard URL for a page action allows you to:

A) Execute the same completion action across any page that meets the wildcard syntax.
B) Customize the score given to prospects for viewing the page.
C) Set field values for prospects based on page views.
D) Prevent competitors with filtered IP addresses from viewing the page.

A

C) Set field values for prospects based on page views.

43
Q

What must you have present on your website in order to use page actions?

A) Pardot tracking code
B) Google Analytics tracking code
C) HTML

A

A) Pardot tracking code

44
Q

Because automation rules will continually look for matching prospects, they’re a good fit for automating:

A) Sales assignments
B) Autoresponder emails
C) Dynamic lists
D) Scores based on page view

A

A) Sales assignments

45
Q

Of the following, which automation rule operator requires an exact match?

A) Isn’t
B) Contains
C) Is
D) Doesn’t contain

A

C) Is

46
Q

What does it mean for a segmentation rule to run retroactively?

A) The rule will evaluate a segment of your database against future activities prospects have taken.
B) The rule will evaluate your entire database against all specified criteria and look back at all activities .
C) The rule will evaluate your entire database against one of your specified criteria.
D) The rule will evaluate a segment of your database against one of your specified criteria.

A

B) The rule will evaluate your entire database against all specified criteria and look back at all activities .

47
Q

The actions available for Segmentation Rule are all related to:

A) Organizing your prospect database into folders.
B) Scoring your prospect database.
C) Grading your prospect database.
D) Segmenting your prospect database for email sends.

A

D) Segmenting your prospect database for email sends.

48
Q

Which of the following is an attribute of dynamic lists?

A) You can add and remove prospects manually.
B) You can set criteria for prospects to be automatically added or removed.
C) You can split the list into two smaller lists.
D) You can only execute the list once.

A

B) You can set criteria for prospects to be automatically added or removed.

49
Q

Select the scenario that requires a dynamic list:

A) Segmenting your audience based on a field value that changes often.
B) Segmenting your audience based on a permanent field value.
C) Segmenting your audience for a one-time email communication.
D) Segmenting your audience in order to apply tags to them.

A

A) Segmenting your audience based on a field value that changes often.

50
Q

Which automation tool would you choose to assign prospects to a user group based on country and product interest?

A) Automation Rule
B) Segmentation Rule
C) Completion Action
D) Page Action

A

A) Automation Rule

51
Q

Which automation tool would you choose to create a Salesforce task when a prospect visits the company’s pricing page?

A) Dynamic List
B) Page Action
C) Segmentation Rule
D) Automation Rule

A

B) Page Action

52
Q

Salesforce Engage can help your business by:

A) Providing real time reporting.
B) Automating marketing.
C) Aligning your sales and marketing teams.
D) Scoring and grading prospects.

A

C) Aligning your sales and marketing teams.

53
Q

What four components make up Salesforce Engage?

A) Engage Campaigns, Engage Alerts, Engage Reports, Engage for Gmail and Outlook
B) Engage Campaigns, Engage Alerts, Engage Reports, Engage for Firefox
C) Engage Campaigns, Engage Automation, Engage Reports, Engage for Gmail and Outlook
D) Engage Campaigns, Engage Alerts, Einstein Analytics, Engage for Gmail and Outlook

A

A) Engage Campaigns, Engage Alerts, Engage Reports, Engage for Gmail and Outlook

54
Q

Marketers using Salesforce Engage can create email templates in the following:

A) Marketing Cloud
B) Pardot
C) Salesforce
D) B and C

A

B) Pardot

55
Q

Which component of Salesforce Engage allows you to send marketing-approved emails directly from Salesforce?

A) Engage Campaigns
B) Engage Alerts
C) Engage Reports
D) Engage for Gmail

A

A) Engage Campaigns

56
Q

Engage Alerts can be filtered by which of the following criteria?

A) Lead & Contacts
B) Activity
C) Score
D) Geographic
E) A, B, and D
A

E) A, B, and D

57
Q

Which filter view would you select to only see the effectiveness of emails using marketing-approved templates?

A) All Emails
B) Templated Emails
C) Non-Templated Emails
D) Engage Emails

A

B) Templated Emails

58
Q

Prospects can be added directly to lists from Engage for Gmail using what function?

A) Add to Nurture
B) Engage Lists
C) Engagement Studio
D) Nurture Lists

A

A) Add to Nurture

59
Q

Which of these are actions that can be taken using autmation rules?

A) Managing list memberships and tags
B) Adding prospects to Salesforce campaign
C) Changing a field value, profile critera, a prospect’s score, or profile
D) Assigning prospects to a user to users in a group and then notifing the users
E) Allow deleted salesforce.com or Sugar CRM leads ot contacts to recreate from Pardot
F) Even sending an email to the prospect

A

A) Managing list memberships and tags
B) Adding prospects to Salesforce campaign
C) Changing a field value, profile critera, a prospect’s score, or profile
D) Assigning prospects to a user to users in a group and then notifing the users
E) Allow deleted salesforce.com or Sugar CRM leads ot contacts to recreate from Pardot
F) Even sending an email to the prospect

60
Q

Segementation rules allow you to pull a one-time list of prospects based on specific criteria.

A) True
B) False

A

A) True

61
Q

You cannot use multiple automation tools together to accomplish complex marketing tasks.

A) True
B) False

A

B) False

62
Q

The source field data is located with the prospect record.

A) True
B) False

A

A) True

63
Q

Lead source can only be updated manually in Pardot.

A) True
B) False

A

B) False

64
Q

What gives you more flexibility in populating the lead source field automatically?

A) UTM 
B) UTP
C) ATM
D) UMT
E) UTC
A

A) UTM

65
Q

By typing your Google Adwords account into your CRM opportunites, what can the connector calculate?

A) Marketing ROI
B) Costs per sale
C) Costs per opportunity
D) Costs per vetted prospect

A

A) Marketing ROI
B) Costs per sale
C) Costs per opportunity
D) Costs per vetted prospect

66
Q

You can only place your tracking template on the Account level in Google AdWords.

A) True
B) False

A

B) False

67
Q

Prospects tagged with the Google Adwords campaign had a Google Adwords ad as their first touchpoint?

A) True
B) False

A

A) True

68
Q

Scoring measures how interested a prospect is in a business?

A) True
B) False

A

A) True

69
Q

A lead score is displayed as a numeric value?

A) True
B) False

A

A) True

70
Q

What visitor views are available on the Visitor Table?

A) Active Visitors
B) All Visitors
C) Deleted Visitors
D) Itentified Visitors

A

A) Active Visitors
B) All Visitors
D) Itentified Visitors

71
Q

A prospect is a visitor who has submitted an email address thorugh a form or landing page on your site?

A) True
B) False

A

A) True

72
Q

What information can you access on the Prospect List?

A) Name
B) Grade
C) Mail
D) Company
E) Score
F) Title
G) Convertion Date
H) Activity Date
A 
A) Name
B) Grade
D) Company
E) Score
H) Activity Date
73
Q

What does the gear icon on the Prospect List allow you to do?

A) Assign
B) Copy
C) Delete
D) Edit

A

A) Assign
C) Delete
D) Edit

74
Q

Arrange the Step to Access a Prospect Record?

A) Select a Prospect
B) Click Prospect List
C) Mouseover Prospects

A

C) Mouseover Prospects
B) Click Prospect List
A) Select a Prospect

75
Q

Where on a Prospect Record would you look to see if a prospect had registered for a webinar?

A) Contents
B) Insight
C) Prospect Activities
D) Custom Fields

A

C) Prospect Activities

76
Q

You can see the score, grade, assigned use and recent interaction within the Insight section on the Prospect Record.

A) True
B) False

A

A) True

Pardot Zerti (1 decks)

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