Pardot Study Guide

Question 1

What would an Administrator use to send a single email to a list of prospects?

Answer 1

List Email - when you want to send an email to a list of prospects you can easily setup a list email for a one time send

Question 2

How can you add a prospect who visists a pricing page to a list?

Answer 2

Create a page action: great way to apply completion actions to prospects who visit specific pages on your website that has the Pardot tracking code installed.

Question 3

A visitor clicks on a custom redirect with an action of adding a tag. The visitor then fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list, What happens to the prospect? ( 3 Things)

Answer 3

1. The prospect will be added to the list
2. The prospect activities will show that the custom redirect was clicked.
3. The prospect activities will show that the form was successfully completed.

Question 4

What is one way marketing assets can be assigned to scoring categories in an account with scoring categories enabled?

Answer 4

Marketing assets are placed in a folder, and the folder is assigned to a scoring category

Question 5

How can an Administrator find the number of mailable prospects in their database?

Answer 5

Navigate to Settings and select usage and limits

Question 6

Which variable tag can be used on your layout template for landing pages?

Answer 6

%%title%%
%%content%%
%%description%%
The default variable tags that can be added to a landing page are Title, Description and Content

Question 7

Ad Admin wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If the prospect is ever removed from the list, they shouldn’t be able to get added back to it. What is the best way to create this type of list?

Answer 7

Use a dynamic list that matches prospects as they complete the form.

Question 8

When looking at a landing page report, what does unique views represent?

Answer 8

The number of individual prospects who viewed your land page at least once.

Question 9

What is the limit of social posting connectors you can create in your Pardot account?

Answer 9

There is no limit

Question 10

How can a new landing page be created?

Answer 10

1. Create a landing page from scratch using the Pardot Point and Click editor
2. Use a pre-existing HTML to create a layout template

Question 11

A form is created to automatically register prospects to a webinar upon submission. What automation tool would you use to accomplish this?

Answer 11

Adding a completion action to register prospects on the form

Question 12

How does an Administrator grant a Pardot employee access to their Pardot account?

Answer 12

By hovering over the. account icon in Pardot

Question 13

When sending an email in Pardot, what field value does %%assigned_user.name%% map to?

Answer 13

The full name for the assigned user of the email recipient

Question 14

When would you use an automation rule instead of a segmentation rule?

Answer 14

When you want the action to trigger continuously for new prospects that match the rule.

Question 15

Which type of list can be used as a suppression list on an email send?

Answer 15

Dynamic list

Static list

Question 16

What would make the Salesforce connector become unverified?

Answer 16

The connectors user’s Salesforce password was changed

Question 17

The “New Customer’s engagement program has the “Customer’s” recipient list and the “Partners” suppression list added in the program’s setup. If a prospect is on both lists, what should an Administrator expect to happen?

Answer 17

The prospect won’t get any emails

Question 18

How long should it take for changes to records in Pardot and Salesforce to be synced.

Answer 18

10 minutes

Question 19

Which type of asset is permanently deleted and not saved in the recycle bin?

Answer 19

Content files

Question 20

When using the Advanced Subject Line Composer, what options can be inserted to personalize an email’s subject line?

Answer 20

Advanced Dynamic Content, Variable Tags

Question 21

What is the fastest way for an Administrator to create a one-time table of prospects who match specific criteria

Answer 21

Use a segmentation rule

Question 22

An admin imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the admin wants to pull a one-time list of all of these attendees. How should this be accomplished?

Answer 22

Run a segmentation rule based on the Pardot campaign

Question 23

A prospect that has had at least one activity-any activity besides an email send, email open, email bounce, or opportunity.

Answer 23

Active Prospect

Question 24

A is a repeatable, criteria-based rule that finds matching prospects and applies actions to them.

Answer 24

Automation rule

Question 25

Is a thematic touchpoint ( similar to source in other systems)

Answer 25

Campaign

Question 26

To sync with third-partyapplications, like webinar services and Google ads. Data is passed back and forth between the two applications.

Answer 26

Connector

Question 27

to track banner ad clicks, links to third party sites and links on social media and to access files hosted outside of Pardot.

Answer 27

Custom Redirect

Question 28

Is a screen that you’re directed to when you log in, From here you can get a high level overview of your notifications, active prospects and more.

Answer 28

Dashboard

Question 29

To display custom HTML on your webiste or Pardot forms, landing pages, layout templates, and emails based on prospect criteria. When a prospect matches the criteria, a variation of the content displays

Answer 29

Dynamic Content

Question 30

Where your prospects can subscribe and unsubscribe from your public lists

Answer 30

Email Preference Center Page

Question 31

Is a reusable email design that you can base new emails on.

Answer 31

Email template

Question 32

You can use a _________________ to integrate your third party or custom forms with Pardot to track submission data.

Answer 32

Form Handler

Question 33

Reflects a prospect’s persona, fit or demographic - based on info you have about the prospect, like industry, job title, and company size.

Answer 33

Grade

Question 34

Page that a visitor typically is sent to after clicking a link or advertisement. The page generally displays tailored content specific to the advertisement, search keyword, or link clicked.

Answer 34

Landing Page

Question 35

A prospect that can receieve emails through Pardot, haven’t unsubscribed, had a hard bounce, or give soft bounces, or manually opted out.

Answer 35

Mailable Prospect