Paper 3 Flashcards
Everything you need to know for paper 3 from the advanced information 2022
Give 2 internal stakeholders
- owners/ managers
- employees
Give 5 examples of external stakeholders
- customers
- suppliers
- local community
- government
- creditors - people the business owes money to
What analysis technique takes into account the power and interest of stakeholders?
Stakeholder mapping
What are the axis variables on a stakeholder map?
Power/ influence (y) and interest (x)
Relationships with stakeholders are important. How can a business keep them satisfied?
1) Adapt to external influences
2) Don’t just focus on one stakeholder at the expense of another
3) Consult all stakeholders before major decisions
4) Keep good communication between the business and their stakeholders
List the 7p’s
Price Product Place Promotion People Physical environment Process
A business’ marketing mix must be…
Integrated
Give the 3 types of consumer product
Convenience
Shopping
Speciality
What is a convenient product?
Inexpensive, everyday items bought regularly by lots of people
What are shopping products?
These are things like clothes, computers and washing machines that are bought less regularly than convenience products. They are more expensive and are sold in fewer places than convenience products
What are speciality products?
These are products that are unique in some way. Percieved image and quality are more important to consumers than price for speciality products, so higher profits can be made from them
What does the Boston matrix analyse?
Product portfolio
What does the x-axis represent on a Boston matrix?
Market share
What does the y-axis on the Boston Matrix represent?
Market growth
What are the 4 quadrants of the Boston Matrix?
Stars
Question marks
Cash cows
Dogs
Give 3 reasons why it is beneficial to develop new products
1) Bring in new customers
2) They give a competitive advantage
3) They allow companies to maintain a balanced product portfolio
What are the 5 stages of the product life cycle?
1) Research and development
2) Introduction
3) Growth
4) Maturity
5) Decline
What extension strategies can a business implement to prolong the life of a product?
1) Product development
2) Market development
3) Change the distribution channels
4) Change the pricing strategy - offers and competitions
5) Promotions - new ad campaign
Give some factors that affect pricing decisions
1) Value of costs / mark ups
2) How price sensitive customers are
3) Price elasticity of demand
4) The stage of the products life cycle
5) Corporate objectives
6) The price of competitor products
Give the 7 types of pricing strategies
1) Price skimming
2) Price penetration
3) Predatory pricing
4) Competitive pricing
5) Psychological pricing
6) Loss leaders
7) Price discrimination
What is price skimming? And give an example
When new and innovative products are sold at high prices when they first reach the market. Consumers will pay more because the product has scarity value, and the high price boosts the products image and increases its appeal. An example of this is the launch of PS5
What is price penetration?
The opposite of skimming. It means launching a product at a low price in order to attract customers and gain market share. It is especially effective in markets that are price-sensitive
What is predatory pricing?
When a business deliberately lowers prices to force another business out of the market (this is illegal under EU and US laws)
What is competitive pricing?
When companies monitor their competitors’ prices to make sure that their own prices are set at an equal or lower level
What is psychological pricing?
Basing prices on customers expectations. A high price may make people think the product is high quality.
What are loss leaders?
Products that are sold at or below cost price. These products will lose money but they’ll make a profit for the business indirectly by enticing customers into the shop where they will buy full priced items
What is price discrimination?
When a company sells its product at different prices to different groups of consumers, eg theme park ticket prices will vary according to the age of the customer
What is the purpose of promotion?
Promotion is designed to inform customers about a product or service or persuade them to buy it
What is the difference between industrial promotion and consumer promotion?
Industrial promotion tends to be informative, whereas consumer promotion tends to be persuasive
Excluding advertising, what are the other types of promotion?
1) Merchandising
2) Direct mail
3) Personal selling
4) Relationship marketing
5) Event sponsorship
6) Shopping channels
What are the 4 types of distribution channels?
1) Direct selling (0 level channel)
2) Indirect selling (1 level channel)
3) Direct selling through an agent (1 level channel)
4) Indirect selling (2 level channel)
Describe the direct selling channel
Manufacturer => Consumer
Describe the indirect selling channel (1 level channel)
Manufacturer => Retailer => Consumer
Describe the direct selling through an agent channel
Manufacturer => Agent => Consumer
Describe the indirect selling channel (2 level channel)
Manufacturer => Wholesaler => Retailer => Consumer
The fewer intermediaries in the distribution chain, the more _ _ _ _ _ _ _ a business has over how its products are sold
Control
What are 5 examples of things that are included in physical environment?
1) Decor and appearance
2) Appearance of the website
3) Appearance of staff
4) Layout
5) Practicality and safety
What is cash flow?
Cash flow is all the money flowing in and out of the business on a day to day basis
Why are cash flow objectives put in place?
To prevent cash flow problems
What does ROI stand for?
Return on investment
What does ROI measure?
Return on investment measures how efficient an investment is - it compares the return from a project to the amount of money that’s been invested
ROI formula
(ROI / Cost of investment) X 100
What does capital structure refer to?
Capital structure refers to the way a business raises capital to purchase assets
What combination makes up capital structure?
Capital structure is a combination of debt capital and equity capital
Percentage change in profit formula
(Current year’s profit - previous year’s profit) / previous year’s profit) X 100
What are the 3 types of profit?
- Gross profit
- Operating profit
-Profit for the year (net profit)
Gross profit margin formula
(Gross profit / sales revenue) X 100
Operating profit margin formula
(Operating profit / sales revenue) X 100
Net profit margin
(Net profit / sales revenue) X 100
Give examples of cash inflows
- Sales revenue
- Payment from debtors (recievables)
- Sale of assets
- Owners’ capital invested
- Sources of finance
What is the difference between credit sales and cash sales?
Cash sales appear in the month of sale and credit sales usually appear in the month after
Give examples of cash outflows
- Purchasing stock
- Wages
- Paying debts
- Purchasing assets
What 2 things is the length of the cash flow cycle depends on?
- The type of product - this determines the length of time it’s takes to produce and how long it’s held in stock
- Credit payments
What is the difference cash payments and credit payments?
Cash payments appear in the month of purchase and credit purchases appear in the month of cash outflow
Give 6 ways that businesses can improve cash flow
1) Overdrafts
2) Hold less stock, so less cash is tied up in stock
3) Try to reduce the time between paying suppliers and getting money from customers
4) Credit controllers keep debtors in control
5) Debt factoring
6) Sale and leaseback
What are cash flow forecasts?
Cash flow forecasts show the amount of money that managers expect to flow into the business and flow out of the business over a period of time in the future
Give two reasons why a cash flow forecast is useful to someone setting up their own small business
- They can use it to support themselves when applying for loans and sources of finance
- It can give them an idea of when they will have large payment months (e.g when bills are paid quarterly or yearly)
Why isn’t cash forecasting always accurate? (Think about the two main reasons)
- Cash flow forecasts can be based on false assumptions about what’s going to happen
- Business environment can suddenly change and costs and demand can change rapidly
What is a budget?
A budget is a financial plan for the future
What are the three types of budget?
- income
- expenditure
- profit
What are budget holders?
Budget holders are people responsible for spending or generating the money for each budget.
For example, the budget holder of the expenditure budget for marketing could be the head of the marketing department
Give 3 advantages of budgeting
- help achieve targets
- control income and expenditure
- assists managers to review their activities and make decisions
Give 3 drawbacks of budgets
- can cause resentment and rivalry if departments have to compete for money
- restrictive
- time-consuming to set and review the budget
What are the two methods used to set budgets?
Zero-based budgeting and historical budgeting
What is zero-based budgeting?
When businesses develop their budgets from scratch
Define liquidity
Liquidity is the ability of a firm to pay its short term debts
What is variance?
Variance is the difference between actual figures and budgeted figures
What does a favourable variance lead to?
Increased profit
What does an adverse variance lead to?
Reduced profits
What are the two types of variance?
Adverse and favourable
Give 3 external influences that cause variance
- competitor behaviour
- changes in the economy
- the cost of raw materials
Give 3 internal influences that cause variance
- improvements in efficiency
- overestimated/ underestimated budgets
- changes in selling price
What are 3 examples of decisions based on adverse variances?
- changing the marketing mix
- streamlining production
- motivate employees
What are 3 examples of decisions based on favourable variances?
- set more ambitious budgets
- improve responsibility of employees to be able to set higher targets in the next budget
- increase production
What is the break-even output?
The break even output is the level of sales a business needs to cover its costs
What is contribution?
Contribution is the difference between the selling price of a product and the variable costs it takes to produce it
Contribution per unit formula
selling price per unit - variable costs per unit
Total contribution formula
total revenue - total variable costs OR contribution per unit X number of units sold
Break-even output formula
fixed costs / contribution per unit
Margin of safety formula
Actual output - break-even output
Give 3 advantages of break-even analysis
- Easy to carry out
- Quick way to find out break-even output and margin of safety
- Forecasts how variations in sales will affect costs, revenue and profits
Give 3 disadvantages of break-even analysis
- Assumes that variable costs always rise steadily
- The analysis is for only one product and the majority of businesses sell a whole portfolio of products
- It only tells you how many units you need to sell and not how many you are actually going to sell
Give two types of internal sources of finance
Retained profit and rationalisation (sales of assets)
What is retained profit?
Profit kept within a business from profit for the year to help finance future activities
Give two advantages of retained profit
– Avoid interest repayments
– does not dilute the business ownership
Give two disadvantages of retained profit
– Only an option if sufficient retained profit exists
– may cause shareholder dissatisfaction if this is at the expense of dividend payments
– reduces the security blanket of keeping profit for emergencies