Paper 2 - Socio-Cultural Influences Flashcards
Commercialisation
The process by which a new product or service is introduced into the general market
Media
The main ways that people communicate (television, radio, newspapers) collectively
Sponsorship
Where a company pays money to a team or individual in return for advertising their goods
Golden Triangle
The financial relationship between sport, sponsors and media
PRACTISE QUESTION:
In commercialised sport how does the ‘golden triangle’ work?
(4 marks)
- Media uses sport to gain viewers
- Media used by business for advertising; business pays for media advertising space/time
- Business pays sport to act as advertising medium
- Sport must be in media to attract sponsorship
PRACTISE QUESTION:
What are the advantages and disadvantages of the golden triangle?
(4 marks)
ADVANTAGES:
- sport gets money for events being televised
- sport becomes popularised
DISADVANTAGES:
- Only ‘popular’ sports are televised
- The media affects the timing of sports events
Why are sponsors good?
Without sponsors in sport, sport would have changed by a lot, due to the money that the sponsors bring to the sport
Spectators
People who watch sport, can be at the event or watching/listening/reading - ‘armchair spectating’
Philanthropic Sponsors
Sponsors whose aim is to support the local community
What does the sponsor get out of being a sponsor
PAST:
P - Publicity
A - Association
S - Support
T - Tax Deductible
Negatives to sponsoring a sport
- being linked to an activity that is performing badly reflects badly on the sponsor
- Negative aspects to a sport, eg cheating/violence/bad results negatively affects the sponsor
- if the sport/activity is seen in a bad light by the spectators/public, sponsors name may be seen in a bad light
New sports being created:
- T20 cricket
Sport that is good for the media has the following characteristics:
- Demonstrates skill, strength and physical fitness
- It is competitive and spectacular with detail available
- Simple rule structures
- Personalities easily identified
- Easy to televise
TV - Adv
- provides images that are transmitted live
- commentary
TV - Disadv
- Not as much in depth info
Radio - Adv
- provides in detail info about sport
- provides commentary (paints a picture for the viewer)
Radio - Disadv
- no live images
Broadsheet Newspapers
Less of the total paper devoted to sport, but a more varied coverage in terms of a wider range of sports. Also tend to provide critical analysis
Tabloid Newspapers
Tend tom sensationalise events and personalities. Tend to focus on a narrow range of popular sports, little coverage of minority sports. Greater proportion of the total newspaper (up to a quarter) devoted to sport
Social Media
Websites and applications that allow users to share and create content
Social media Adv
Fans can interact with each other
Create/Share info
Sponsors can share their product
Social Media Disadv
Delayed info - after the match
Commercialised Activity and Performer Adv
- High income
- Team and individual performances improve
- Gets free equipment
Role model
Commercialised Activity and the Performer Disadv
- Loss of free time and privacy
- Product at not be entirely suitable to performers values
- Poor results may lead to loss of sponsorship
- May result in cheating
Commercialised Activity and the Sport adv
- Sponsorship has increased the income for many sports
- Sponsorship relies on the media, and the media focus on popular sports, so only popular sports get big money
Commercialised Activity and the Sport Disadv
- As sponsors are putting so much money into sport they are gaining more control over what/when/who is shown
Commercialised Activity and the Officials Adv
- Officials get paid to officiate with income increasing
- A top official can get lots of money, up to £100,000 a year
- Lots of officials have become famous
Commercialised Activity and the Officials Disadv
- Officials are regularly placed in the media spotlight over decisions they have made
- Making a bad decision can lead to being dropped
Commercialised Activity and the Spectator Adv
- There is more money available fo better players to be brought in meaning matches are plated t a higher standard
- Facilities have improved for spectating at a match
- There is more involvement through the use of huge TV screens to show replays
- Spectators can also associate themselves clearly through buying merchandise
Commercialised Activity and the Spectator Disadv
- There is isolation from the live match if you are watching at home