Paper 1: Voting behaviour and the media Flashcards

1
Q

Scotland voting preferences and reasons

A

Left wing, traditionally Labour, but since 2015 there has been SNP dominance, return of Tories in 2017
Due to opposition to London-centred policies and New Right policies

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2
Q

Northern Ireland voting preferences and reasons

A

Has own party system split between DUP and Sinn Fein

Party votes reflects religious, cultural and ideological differences of the region

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3
Q

Wales voting preferences and reasons

A

Very heavy Labour bias with some strong Tory support

Because industrial areas favour Labour, rural areas vote Tory of Lib Dem, far west more likely to vote nationalist

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4
Q

London voting preferences and reasons

A

Majority Labour

Increased ethnic diversity, greater economic disparity across the city, reliance on public services

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5
Q

Rural England voting preferences and reasons

A

Overwhelmingly Conservative

Mostly white, economically and socially conservative

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6
Q

Industrial North voting preferences and reasons

A

Mostly Labour

Higher levels of unemployment than elsewhere inn the country, greater rates of poverty and urban decay

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7
Q

Home Counties voting preferences and reasons

A
Predominantly Conservative 
London commuter belt- economically prosperous and higher class status, mostly white, economically conservative
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8
Q

Why would people traditionally vote along class lines in the UK?

A

It was part of your identity, was an expression of class solidarity if you were a worker and voted Labour and an expression of status if you voted Conservative

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9
Q

Class AB description, typical occupations and % of population

A

High managerial, administrative, professional occupations
Banker, doctor, senior executive
22%

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10
Q

Class C1 description, typical occupations and % of population

A

Supervisory, clerical abd junior managerial positions
Teacher, office manager, IT manager
31%

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11
Q

Class C2 description, typical occupations and % of population

A

Skilled manual occupations
Plumber, hairdresser, mechanic, train driver
21%

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12
Q

Class DE description, typical occupations and % of population

A

Semi-skilled and unskilled manual occupations unemployed and lowest grade occupations
Labourer, bar staff, employed

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13
Q

Does the class system still matter in UK politics? Yes:

A

Issues of tax and welfare remain key distinction between 2 main parties
many still identify with party identified with class
Geographical trends still reflect relative makeup of region
Class inequality and lack of social mobility remain major concern to most voters

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14
Q

Does the class system still matter in UK politics? No:

A
Major issues such as immigration cross class divisions
Size and role of working class has declined by more than 1/2 making it less of a political presence 
Increasing property ownership and improved education make it difficult to categorise classes
Successful parties have to appeal across a wide range of issues, not just relating to class
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15
Q

Examples of class dealignment

A

1964, 74% of AB citizens voted Conservative compared to just 40% in 2010
2017 46% AB citizens votes Conservative yet 42% of C2 voted Conservative too which is unexpected

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16
Q

Gender as a factor in voting behaviour

A

Virtually no difference between the way men and women vote
In the past there more women voted Conservative and there was a bid to win the ‘Tory Housewife’ vote
Recently parties have been making an effort to appeal to women e.g. Labour’s pink mini bus in 2015 and the all female shortlist from Labour party
2.5% fewer women turned out to vote than men

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17
Q

Age as a factor in voting behaviour

A

Younger voters tend to lean to the left an older voters to the right and older you are, the more likely to vote
47 is the age where people are most likely to switch from voting Labour to Tory
Pension reform, NHS are of most concern to the elderly who do vote so this where parties focus their campaign
But Corbyn in 2017 increased turnout in under 30s massively

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18
Q

Examples of how age is a factor in voting behaviour

A

18-19 19% Conservative 66% Labour 57% turnout
40-49 39% Conservative 44% Labour 66% turnout
70+ 69% Conservative 19% Labour 84% turnout

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19
Q

Ethnicity as a factor in voting behaviour

A

Strong link that black and minority ethnic (BME) vote Labour over Conservative possibly linked to economic factors because tend to be from lower classes
Also history of Conservative ant-immigrant attitude e.g Enoch Powell
Also large concentration of BME living in industrial

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20
Q

Examples of how ethnicity is a factor in voting behaviour

A

2017 21% Conservative 65% Labour

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21
Q

Individual factors that affect voting behaviour: Rational choice theory

A

Idea that ppl make logical choice based on own best interests overall
If everyone followed this then electoral victory would be in the best interests of the country

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22
Q

Individual factors that affect voting behaviour: Issue voting

A

Voters vote on one issue above all others, judge party on their stance of their issue and chooses one which reflects their own view

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23
Q

Individual factors that affect voting behaviour: Economic or valence issues

A

Valence is where voters share common preference and will elect party that has best competency so best to fulfill this role. If govt. does well first time, they will elect them again

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24
Q

Individual factors that affect voting behaviour: Tactical voting

A

Due to nature of FPTP, if fav candidate is unlikely to win, they will vote for second fav if they have more of a chance of winning e.g David Cameron in 2015 election

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25
Q

What is included in media?

A

Broadcasting, publishing, and internet as means of communication

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26
Q

Broadsheet media and examples

A

Usually seen as ‘highbrow’, deal with weighty political debates and present info in a measured way
Telegraph, Independent

27
Q

Tabloid media and examples

A

Populist newspapers which focus more on sensation and entertainment
The Sun, Daily Mail

28
Q

Magazines and examples

A

Can provide important check and help to inform high level debates as political and satirical magazines make reports on political activity and scrutinise the work of politicians
Private Eye, Spectator, Economist

29
Q

The Sun

A

Very Conservative, circulation of 1,667 and 59% of readers support the preferred party

30
Q

Daily Mail

A

Very Conservative, circulation of 1,514 and 74% of readers support the preferred party

31
Q

Daily Mirror

A

Very Labour, circulation of 725 and 68% of readers support the preferred party

32
Q

Daily telegraph

A

Very Conservative, circulation of 472 and 79% of readers support the preferred party

33
Q

Daily Express

A

Very UKIP, circulation of 393 and 77% of readers support the preferred party

34
Q

The Times

A

Moderately Conservative, circulation of 451 and 58% of readers support the preferred party

35
Q

Daily Star

A

No preference, circulation of 443

36
Q

Financial Times

A

Conservative/Lib Dem, circulation of 189 and 40/14% of readers support the preferred party

37
Q

The Guardian

A

Moderately Labour, circulation of 157 and 73 % of readers support the preferred party

38
Q

Do newspapers influence voting?

A

Suggested that newspapers reflect political views of reader rather than influencing them, despite popular opinion that they do influence the reader
e.g 1992 election Tories won surprise victory and was declared that ‘It was the Sun wot won it’

39
Q

Radio media

A

News headlines- Every station gives basic, informative headlines usually without bias
Commercial radio- No. of talk radio stations designed to engage in political discussion/debate
BBC Radio- Many platforms for political discussion where shows interview and challenge politicians and public perceptions

40
Q

TV media: News Broadcasts

A

All terrestrial channels obliged to have regular and impartial news broadcasts which occur for set times and duration, BBC have been accused of left-wing bias but has never been substantiated

41
Q

TV media: Party Political Broadcasts

A

5 minute broadcasts that occur at set times, usually after news broadcast, across the channels
Regulations to ensure all parties are given a fair and equal chance to influence public opinion

42
Q

TV and Media: News Channels

A

Provide 24hr coverage which can drive political events by raising public awareness and hyping events to appear more serious than they are
Sky news, CNN

43
Q

TV and Media: Political Programming

A

Involves extended interviews and discussion of political issues allowing public to engage and sometimes participate
Question time, Andrew Marr show

44
Q

TV and Media: TV Debates

A

Common feature of election campaigns with BBC, ITV and Channel 4 all having held leadership elections in recent years
Debates held under strict conditions and overseen by Electoral Commission

45
Q

Social media in campaigning

A

Internet is unregulated so opportunity for any political group to gain attentions
Useful to small parties like UKIP who don’t have resources to compete with larger parties

46
Q

How effective is social media campaigning?

A

Hard to judge as tends to be high use among young ppl and less with older
e.g rise of Momentum since 2015 election which is a radical wing of Labour Party and heavily backed by younger voters

47
Q

What are opinion polls?

A

Parties, think tanks, interested individuals and media all commission variety of polls to try and work out how the parties are faring and the polls are often used to test key policies, leadership policies and success of a campaign

48
Q

What happens if opinion polls are used well or not?

A

If used well, can be useful tool to help parties tailor policies and messages to target key demographics
When done badly, polls can misrepresent public opinion and affect the way people vote

49
Q

An example of opinion polls affecting voting behaviour

A

2015 general election, most polls predicted draw, resulting in 2nd hung parliament and was talk of Labour-SNP coalition which Tories began to campaign against, hoping to win an outright victory
This may have caused ppl to vote tactically, favouring Tories over Labour and taking votes away from Lib-Dems, also may have encouraged more Tories to vote in fear of Labour-SNP coalition

50
Q

Are opinion polls often wrong?

A

2017 they were wrong, as it showed in most that Tories had lead of between 5% and 12% however they barely came 2% ahead of Labour
Wrong in Scottish and EU referendum, and 2015+ 2017 general elections

51
Q

Does it matter if opinion polls are inaccurate?

A

They may affect voting behaviour, but difficult to say

Likely that public will increasingly ignore their findings

52
Q

For banning opinion polls

A

They may influence the way ppl vote
They have proved inaccurate so mislead the public
Arguably, politicians shouldn’t be slaves to changing public opinion as expressed in the polls

53
Q

Against banning opinion polls

A

Would infringe on freedom of expression
If the are banned, they will become available privately for organisations that can afford to pay for them
Give valuable info which can guide politicians
Polls would still be publishe abroad and ppl could access them online

54
Q

Role media plays in politics today

A

Focus on leaders and personalities which turns them into celebs
Online sources have become overly partisan and mock and ridicule rather than providing informed info
Media have made entertainment out of politics

55
Q

War Reporting

A

Patriotic reporting of Falklands War helped to create positive impression of Thatcher and swing public opinion towards her
Headline ‘Stick it up your Junta!’ about the sinking of the Belgrano served Britain nationalism

56
Q

Sleaze

A

During ‘92 parliament media reported a no. of sex and corruption scandals that afflicted Tories, leading to party being associated with terms ‘Sleaze’ and ‘nasty party’ helping to move public to Blair

57
Q

Bliar

A

BBC reporting and press coverage of ‘dodgy dossier’ and ‘sexing up’ the case for war in Iraq became political scandal and resulted in death of weapons inspector which damaged Blair’s reputation

58
Q

1974 election turnout

A

79%

59
Q

2001 election turnout

A

59%

60
Q

2015 election turnout

A

66%

61
Q

2017 election turnout

A

69%

62
Q

Why did voting among young people fall by 50% between 1992 and 2015?

A

Young ppl using alternate ways to participate
Politicians have introduced policies that discriminate against the youth e.g rising uni fees
Younger ppl tend to be more interested in single issues as seen by increased pressure group activity
Many feel need to abstain as no party reflects their views

63
Q

Class and voter turnout

A

More affluent ppl are more likely to vote which ads further disadvantage to the Labour Party, especially as young people are also less likely to vote