Paper 1 devices Flashcards
What is pathos?
Pathos uses emotions and feelings to appeal to the audience.
The author is trying to manipulate the audience’s emotion.
What is ethos?
Ethos uses credibility and ethics to appeal to the audience.
The author is trying to establish a bond of trust between the audience and the advert/product/company etc.
What is logos?
Logos use logic and reasoning to appeal to the audience.
What is kairos?
Kairos uses timeliness to appeal to the audience.
It essentially means releasing an advert at the time that the audience is most likely to react (e.g. people are more likely to donate to a charity after a natural disaster).
What is the association of the colour white?
Purity, innocence, cleanliness.
What is the association of the colour red?
Anger, danger, passion, power, love.
What is the association of the colour orange?
Excitement, confidence, health.
What is the association of the colour yellow?
Bright, vibrant, youthful, energetic, happiness.
What is the association of the colour green?
Earth, nature, balance, harmony.
What is the association of the colour blue?
Loyalty, trust, intelligence, masculinity.
What is the association of the colour pink?
Hapiness, compassion, immaturity, femininity.
What is the association of the colour purple?
Royalty, nobility, luxury, mystery.
What is the association of the colour brown?
Honesty, stability, reliability.
What is the association of the colour black?
Formal, evil, death, power, classic/elegant.
