Paper 1 Conventions of Text Types

Question 1

Advertisements / Appeals

Answer 1

• appeals
• tone
• colour
• dominant image
• contrast
• layout
• main caption
• standing details
• slogan (Memorable phrase used to advertise a product, which can change to the ad campaign for the organization)
• tagline (Communicating values of the organization to the public)
• logo
• reading pathway
• salience
• associations
• A.I.D.A (awareness, interest, desire, action) A-what is it? I-i like it. D-i want it. A-im getting it

Question 2

Highly Visual Texts (ads, cartoons, infographics)

Answer 2

• colour scheme (primary, secondary, tertiary, warm, cool, complementary, monochrome, analogous, triadic)
• typography (size, color, kerning, font, overlapping, serif)
• layout (rule of thirds, golden ratio, negative space, reading pathway, dominant image, framing, vectors, gaze, salience, super-imposition, graphic weight)

Question 3

Electronic Literary Texts (e.g. website/blog)

Answer 3

• menu bar
• masthead
• title
• heading
• subheadings
• body copy (text forming the main content)
• standing details (further info, T&Cs)
• buttons/icons (subscribe, donate, help, social media) - call to action
• hyperlinks
• integration of visuals
• listicle style
• visualisation of statistics

Question 4

Cartoons

Answer 4

• Panels (number of panels & panel size)
• characterisation
• Gutters (space between panels)
• speech bubble (diction to highlight the tension of the narrative)
• thought bubble
• narrative bubbles
• emanata
• graphic weight (an image which draws greater attention)
• colour
• soft/hard edges
• smooth/rough patterns
• size/proportion
• focus
• angle
• shading techniques (cross-hatching) (stippling aka dots)
• panel size, framing, composition

Question 5

Biography // Memoir

Question 6

Blog // Diary

Answer 6

• singular OR first person plural,
• the use of pronoun
• diction to highlight the tension of the narrative
• narrative storytelling to illustrate the rich background of taken for granted vegetable

Question 7

Brochure/leaflet

Question 7

Infographic

Answer 7

• integration of visuals
• listicle style
• subheadings
• visualisation of statistics
• images with symbolic meanings
• bands
• circles
• signposts
• arrows
• interlocking boxes
• squares
  IN ORDER TO: guiding the reader through the infographic
• maps
• graphs
• arrows
• flowchart
  IN ORDER TO: be instructive/informative

Question 7

Magazine article

Answer 7

• integration of visuals
• listicle style
• subheadings
• visualisation of statistics

Question 8

Interview

Question 9

Speech

Question 10

Highly Literary Texts

Answer 10

• semantic fields
• diction
• superlatives
• high modality words

Question 11

absurdity (theme / technique meaning)

Answer 11

• elusivity in the purpose of life
• purposelessness in the human condition

Question 12

commenting on text when there isn’t a lot:

Answer 12

• focus on what ideas are repeated within the text
• meaning of title
• what is the tone
• exaggeration

Question 13

parallelism (theme / technique)

Answer 13

when things parallel

Question 14

informal language examples

Answer 14

• colloquialisms
• clichés
  TO: engage the audience
• the use of “we” and “our” to build a rapport with the audience and evoke a sense of commonality

Question 15

narrative voice

Answer 15

• singular OR first person plural,
• the use of pronoun
• diction to highlight the tension of the narrative
• narrative storytelling to illustrate the rich background of taken for granted vegetable
• use of tone and narrative voice, noting shifts in tone and their effects
• point of view: shift from objective third-person to first-person plural
• narrative structure (what idea is presented 1st then 2nd idea)

Question 16

informative language examples

Answer 16

• appeal to logos
• stats
  ADDS credibility
• facts
• examples
• quotes
• short simple sentences
  appeal to both emotion and reason

Question 18

visual features that complement the content and tone of the written text

Answer 18

• striking colours
• positive imagery (highlighting vibrancy of youth)
• text breaking into image boundary
• the integration of information & the narrative to draw attention to the complex issue

Question 19

the dual purpose of the text

Answer 19

• text serves 2 functions
• obvious / explicit
• deeper / implicit

Question 20

advertorial

Answer 20

• advertisement in an article form
• dual purpose (what they are selling + journalistic message)
• integration of visuals
• listicle style
• subheadings
• visualisation of statistics

Question 21

common themes (self-destructive nature of humanity) (fostering a sense of urgency) (inviting the reader to be apart of discussion)

Answer 21

• increasing sense of scale (thousands to millions) fostering a sense of urgency
• the complex metaphor of war “with ourselves” to highlight the self-destructive nature of human dependency on plastic

-the use of humour and conversational style (informal language, simple sentence
structure, exclamations and interjections eg, “OK, not exactly”) to invite the reader into the discussion

• ellipsis and coordinating conjunctions (FANBOYS) create a sense of continuity
• informal tone makes the ideas more interesting and accessible

Question 22

common types of tone:

Answer 22

• personal
• informal
• playful
• encouraging
• humorous
• authoritative
• assertive
• instructive

Question 23

always link back to..

Answer 23

the effect this has on the audience

Question 24

tricolon

Answer 24

A tricolon is a group of three similar phrases, words, clauses, or sentences

Question 25

polysyndeton

Answer 25

repetition of conjunctions in close succession

Question 26

asyndeton

Answer 26

absence of conjunctions

Question 27

anaphora

Answer 27

the repetition of a word or phrase at the beginning of successive clauses.

Question 28

synthetic personalization

Answer 28

impression that discussion is highly ‘personalised’, making individual readers feel that they are being directly addressed and have responsibility for the kinds of actions that are being discussed in the text.