Paper 1 (* are also in Paper 2, ** are not in the spec) Flashcards
Ceteris paribus
The assumption that all other variables within the model remain constant whilst one change is being considered.
Basic economic problem
Wants are infinite whilst resources are scarce so choices have to be made on how to allocate resources.
Scarcity
There are not enough resources to satisfy all wants.
Opportunity cost
The value of the next best alternative foregone (given up) when making a decision.
Trade off
What is given up when making a choice.
Business objectives
What a business is trying to achieve e.g. profit, growth, survival, helping the community etc.
Stakeholder
Anyone interested in the activities or success of a business.
Corporate Social Responsibility
Where a firm does ‘more’ than the basic minimal legal requirement e.g. uses recycled packaging, plants trees to replace those lost etc.
Entrepreneur
Someone who has the skills and traits required (in particular the willingness to take calculated risks) to set up a business.
Creative destruction
Occurs when businesses innovate (something new, better, cheaper) and introduce strong competition. This threatens existing producers that have failed to adapt.
Factors of production / resources
The inputs to the production process: Capital, which is the stock of manufactured resources used in the production of goods and services;Entrepreneurs, individuals who seek out profitable opportunities for production and take risk in attempt to exploit these; Land, which is all natural resources; Labour, which is the workforce;
Non-renewable resources
Resources, such as coal or oil, which once exploited cannot be replaced.
Renewable resources
Resources, such as fish stocks or forests, which can be exploited over and over again because they have the potential to renew themselves.
Specialisation
When a firm asks workers to do a specific task repeatedly (division of labour) so workers become specialist. This means that for a given amount of input (labour) more is produced. This has close links to productivity.
Market
A place where buyers and sellers communicate to agree prices for goods and services.
Free market economy
An economic system which resolves the basic economic problem through the market mechanism aka the invisible hand. The outcome is that the market reaches the natural equilibrium where supply meets demand at a certain price.
Demand
The quantity that buyers are willing and able to purchase of a good at any given price over a period of time.
**Consumer surplus
The difference between how much buyers are prepared to pay for a good and what they actually pay.
Supply
The quantity of goods that suppliers are willing and able to sell at any given price over a period of time.
**Producer surplus
The difference between the market price which firms receive and the price which they are prepared to supply.
Complement
A good which is purchased with other goods to satisfy a want.
Substitute
A good which can be replaced by another to satisfy a want.
*Price elasticity of demand
The responsiveness of demand to a change in price.
*Price inelastic demand
Where the price elasticity of demand is less than 0. The responsiveness of demand is proportionally less than the change in price. Demand is infinitely inelastic if price elasticity of demand is zero.
*Price elastic demand
Where the price elasticity of demand is less than -1. The responsiveness of demand is proportionally greater than the chance in price.
*Cross elasticity of demand
A measure of the responsiveness of quantity demanded on one good to a change in price of another good. It is measured by dividing the percentage change in quantity demanded for one good by the percentage change in price of another good.
*Income elasticity
The responsiveness of demand to a change in income.
*Income elasticity of demand
A measure of the responsiveness of quantity demanded to a change in income. It is measured by dividing the percentage change in quantity demanded by the percentage change in income.
*Inferior good
A good where demand falls when income increases.
*Normal good
A good where demand increases when income increases.
*Luxury good
A good where demand increases rapidly when income increases.
**Price elasticity of supply
A measure of the responsiveness of quantity supplied to a change in price. It is measured by dividing the percentage change in quantity supplied by the percentage change in price.
Market research
The process of finding out what customers want. Can be quantitative (using numbers) or qualitative (using attitudes/feelings/opinions/emotions). Can be primary (collected yourself) or secondary (using research conducted by others).
Competition
Businesses fighting to supply the same customers as you. They may compete by being cheaper or better (extra features, higher quality etc.)
Market mapping
The process of identifying how different brands appeal to different market segments / groups of consumers.
Differentiation
The process of making your product / service / brand different to others in order to gain a competitive advantage.
Adding value
How a business persuades the customer to pay more for something than it cost to produce e.g. convenience/speed, quality service, good design/features, uniqueness, branding.
Revenue
Money received from sales. Price x quantity = Revenue.
Fixed costs
Costs that do not change in relation to quantity sold e.g. rent.