paper 1 - analysis of data Flashcards
define population
consists of all members in the group being considered
define representative
reflecting the whole population
define discrete data
can take only an exact value
define continuous
data can take any value in a range
define qualititative
descriptive
define quantitative
numerical and may be discrete or continuous
define random sampling
equal chance of being chosen, e.g. drawing names out of a hat
define systematic sampling
a starting point is chosen then every nth is selected
pros of systematic sampling
simpler and quicker
cons of systematic sampling
- may be unrepresentative if theres a pattern
- not equal chance of selection
define quota sampling
population is divided into groups a given number is surveyed from each group
cons of quota sampling
not random
pros of quota sampling
cheap and quick to carry out
define stratified sample
population is divided into quotas then sample is chosen from each category - sample is in proportion to size of each category in population
define convenience sample
could be the first x number of people the interviewer meets