PAPER 1 - Advanced info Flashcards
What is a sole trader?
Only one person owns the business.
Advantages of being a sole trader?
- Quick + Easy to set up
- One person benefits financially
- Minimal paperwork
- Owner has complete control over decision-making.
- Easy to close
- No set up costs
Disadvantages of being a sole trader?
- Unlimited liability
- Limited source of finance
- The business is the owner e.g. business suffers if owner is ill
- Pay more tax than a company
What is a private limited company (Ltd)?
- The business is a seperate legal entity to the owner.
- Owned by shareholders (privately sold shares)
List some advantages and disadvantages of being a private limited company.
Pros:
- Limited liability
- Wider access to capital - easier to borrow money
Cons:
- Must undergo incorperation at Companies House
- Higher set up costs.
What is a public limited company (Plc)?
- Large public owned company
- External shareholders due to stock market floatation
List some advantages and disadvatages of being a public limited company.
Pros:
- Raise capital by selling shares to public
- Ability to take over other businesses
- Shareholders have limited liability
- Benefit from economies of scale
Cons:
- Can lose control of the business
- Pressure to pay dividends to shareholders
- Min. set up cost of £50,000
What are non-profit organisations?
Trade in order to benefit the community.
What is limited liability?
Shareholders of the business are legally responsible for the debts of the business only to the extent to the value of the shares in the business.
What is unlimited liability?
The owner is responsible for the total amount of debts and obligations of that business.
What is the private sector?
Part of the national economy that is not under direct state control.
What is the public sector?
Part of the economy that is controlled by the state, e.g. NHS
What are social enterprises?
Trades goods and services for a social purpose. i.e. surplus goes towards social aims.
What is ordinary share capital?
An ordinary share represents equity ownership in a company proportionally with all ordinary shareholders, according to their % ownership in the company.
What are preference shares?
Shares where the owner gets paid dividends before ordinary shareholders. If the company goes bankrupt, owners of preference shares are entitled to get paid from companies assets.
What is market capitalisation?
- The value of the company on the stock market.
- Share price x number of shares
What are dividends?
Sum of money regularly paid to a companys shareholders from their profits.
What do political influences include?
- Services
- Infrastructre
- Tax policy
- Change of government
What do economic influences include?
- Growth rate
- Inflation
- Labour costs
- Unemployment/employment rates
- Exchange rates
- Stock market
What do social influences include?
- Demographic
- Education
- Cultural
- Imcome
What do technological influences include?
- Online/digital developments on sales/marketing
- Robotics/automation on processes e,g. manufacturing
- New product developments which may make others obeslete.
- Payment methods
What do legal influences include?
- Regional laws e.g. employment legislations
- Law of enforcement
- Court system
What do environmantal influences include?
- Resource management
- Energy availability
- Climate change
What is competition?
Rivalry among sellers
What are market conditions?
Charecteristics of a market that the business is selling in e.g. intensity of rivalry and growth rate.
What are interest rates?
The price of borrowing money.
The reward for saving money.
What are demographics?
Statistical data relating to the population and particular groups within it.
What is scientific decision making? How is the data represented?
- A systematic approach of collecting data in times of uncertainty and where the outcome will have a major impact on the long-term future of the organastion.
- Represented by Decsion Trees.
What are the advantages of scientific decision making?
- Accurate
- Evidence based
- Methodical
- Lots of research
- Financial stability
- Helps to review desicions
- Easier to obtian finance (credibility)
How do you calculate the Expected value from a decsion tree?
The financial value of an outcome calculated by: multiplying the estimated financial effect by its probability.
How do you calculate the Net gain from a decsion tree?
Net gain is calculated by adding together the expected value of each outcome and deducting the costs associated with the decision
What is Intuative decision making?
Using a combination of experience and ‘feel for the future’ to make decisions.
Commonly reffered to as a ‘Hunch’.
What are the advantages of Intuative decision making?
- Decisions made quickly
- Logical
- Qualitative
- Enthusiastic
- Less cost
- More understanding
Give some examples of internal and external stakeholders.
Internal stakeholders:
- Employees
- Managers
- Shareholders
External stakeholders:
- Suppliers
- Customers
- Local community
- Government
What is a stakeholder?
Groups or individuals who have an interest in the business. Different stakeholders can have a different impact on the organisation, however not all have the same wants and needs.
What is stakeholder mapping?
Stakeholder maps are decision making tools to assess the interest and power of stakeholders in order to make decisions on how to manage them.
However, they do not provide businesses with clear solutions on how to manage stakeholders.
What are the internal influences on Stakeholder relationships?
- Management and leadership styles
- Objectives to allign with interests. E.g. growth/profit
- Size and ownership
What are the External influences on Stakeholder relationships?
- Market conditions E.g. demand, competition
- Stakeholder power E.g. majority shareholders have more focus
- Government policy E.g. employment legislation
Name 4 types of marketing objectives.
- Sales volume and sales value
- Market and sales growth
- Market share
- Brand loyalty/image
Give examples of internal and external influences on marketing objectives and decisions.
Internal:
- Finance
- Operations
- Human Resources
External:
- Political
- Economic
- Social
- Competitors
What are the methods of segmentation?
- Behavioural = E.g. consumer habits + brand loyalty
- Income = how much people earn
- Geographic = location
- Demographic = e.g. age, gender.
What is the scale of segmentation in a market?
What are the 7 P’s?
- Product: goods/services
- Price: matches product
- Place: channel distribution
- Process: transaction
- Promotion: awareness
- People: customer service
- Physical environment: layout
What are the different types of consumer goods?
- Convenience: ⬇ price, widespread distribution, mass promotion
- Shopping: ↑ price, selective distribution, retailer promotes
- Speciality: ↑ price,exclusive distribution, targeted promotion
What are the 3 main types of industrial product?
(business to business distrinution)
What is the value of new product development?
All products must have a balance of design, function and cost.
E.g. improving design = decreased quality
Draw a product life cycle. What are the stages?
*note, extention strategy can be applied after maturity stage*
Pros and cons of product portfolio analysis?
Pros:
- Useful for making decisions on where funds are allocated
- Predict future sales, plan production + distribution
Cons:
- Products/markets don’t usually follow a pattern
- No clear solutions provided
- Simplifies complex issues, businesses can have a wide range of products
Describe a Boston Matrix model
What is price skimming?
Setting a high initial price then lowering the price when the product is no longer new.
What is penetration pricing?
Initial low price in order to penetrate market and undercut competitors. Over time, price increases as demand grows.
What is dynamic pricing?
Applied to products where price fluctuates with level of demand. E.g. hotel rooms.
List some promotional methods.
- Advertising - (e.g. above the line = mass ads)
- Sales promotions - (special offers)
- Sponsorship - (paid association)
- Social media - (facebook, instagram)
- Public relations (PR: media attention e.g. a blog)
- Direct marketing - (communication with customer)
What is the importance of branding?
- Adds value to product
- Builds trust
- Premium price charged
- Helps business position itself
- Makes product recognisable
List the different possible channels of distribution
What is the importance of digital marketing/ e-commerce?
- Allows small business to reach global audience
- Business can gather customer info easily
- Easier to target specific segments
What is efficiency?
Using the minimum level of resources to acheive more desired products at the right quality. Efficiency is directly linked to unit costs, therefore it is a key route to maximising profits.
What are the benefits of improved efficiency?
- Increased labour productivity
- Unit costs fall
- Profit margins increase
- Ability to charge lower prices and therefore improve competitiveness
- Resource rellocation e.g labour, expertise and time
- Improved flexibility
- Opportunity to explore new ventures - such as new product lines