Paper 1 Flashcards
Define social influence
The process by which individuals and groups change each other’s attitudes and behaviours.
Define compliance.
A person agrees in public with a group of people, but privately disagrees with the groups viewpoints or behaviour. They temporarily changed their views.
Example of compliance.
a person may laugh at a joke that they don’t find funny just because their friends think it is
Supporting evidence for compliance.
Asch’s study.
Define identification.
When someone conforms to the demands of a given social role in society.
This conformity extends over several aspects of behaviour, but there’s no change in personal opinion.
Example of identification.
Social roles, including a policeman, teacher or politicians.
Supporting evidence for identification.
Zimbardo’s prison studies.
Internalisation definition.
Publicly changing behaviour to fit in with the group and agreeing with their views in private. This is both an internal and external change in behaviour and is the deepest level of conformity as the groups beliefs become individuals beliefs.
Example of internalisation.
Someone living with a vegetarian at university decides to become one as they agree with their friends viewpoints.
Supporting evidence for internalisation.
Acsh’s study.
How does informational social influence explain conformity?
The desire to be right. We conform as we are unsure about the situation and lack the knowledge, so we look to others who we believe have more information than us. This leads to internalisation.
Example of informational social influence.
Going to a posh restaurant with different forks: you would look to someone else to see which fork to use first.
Strength of informational social influence.
Supporting evidence: Students answer hard and easy maths questions and were shown incorrect responses. More conformities occured for the more difficult questions, especially among those who were already poor at maths. This shows we are more likely to agree with others when completing a difficult task and we are uncertain of the answer.
Limitation of informational social influence.
Insko suggests that informational social influence and normative social influence are not exclusive, but operate together into order to produce conforming behaviour.
How does normative social influence explain conformity?
The desire to be liked. We conform in order to fit in with the group because we don’t want to look foolish or be left out. This tends to lead to compliance, which is a change in public behaviour but not in private beliefs. This is only a temporary change.
Example of normative social influence.
Someone feeling pressurised to smoke because the rest of their friends are.
Strength of normative social influence.
In a study, adolescents who were told that the majority of people their age don’t smoke were less likely to start smoking than those who had not been given this message. This shows that people conform due to a desire to fit in and be the same as a group that is similar to themselves.
Limitation of normative social influence.
There is conflicting evidence, as science and engineering students were less likely to agree with others who gave the wrong answer in Acsh’s line study. This shows that individual differences can affect whether people are affected by normative social influence.
Procedures of Acsh’s original line study into conformity.
5 to 7 participants per group were presented with one standard line and three comparison lines. Participants were to say out loud which line matched the standard line. There was only one real participant per group, and the rest were confederates who gave the wrong answer on 12 out of 18 of the trials.
Aim of Asch’s line study.
To investigate whether people would conform in situations where the answers were obvious.
Findings of Acsh’s original study.
Participants conformed on 37% of the 12 critical trials. 74% of participants conformed at least once and 5% conformed on all trials. Participants said they conformed as they didn’t want the rest of the group to judge them.
Conclusions of Acsh’s original line study.
People feel a strong pressure to be the same as others and will conform even when they know what they’re doing and saying is wrong. There’s considerable individual variation in how people respond to this pressure.
Strength of line study.
There are practical applications as it helps understand the decision-making of jurors and why people engage in harmful behaviours such as smoking.
Limitations of line study
Considerable ethical issues such as deception and psychological harm.