Paper 1 Flashcards
Hypodermic Needle Theory
a passive audience that will simply allow information to be given to them
Uses and gratifications theory
an active audience seeks out media texts based on their own needs
Rubicam and Young
A psychographic way of analysing audience based interests
Convergence
the merging of different media types
in-app purchasing
the option for players to buy things within the app
In-app advertising
adverts that appear inside an app
Product Placement
the appearance of branded items within a media text
Push notifications
a setting which enables apps to send messages when the app itself is closed
avatar
the consumer’s character within the app or game
NPC
non-playable character who is controlled by the app and not able to be controlled by the consumer
Immersion
the feeling of being totally drawn in to something
multi-platform
a media text that is available across several media types
influencer
an online personality who ‘influences’ others to act like themselves
high-profile
someone very public
User generated content
content that has been made by the consumer, not the creator
Viral marketing
advertising by encouraging audiences to share content on their own social media
Freemium
A business idea in which the basic model is offered free but the advance options are paid for
What is the analysis of the OMO ad
Font:
- Sans serif to show it is modern and fun
-Detergent is new so that is why sans serif
-Exclamation mark shows excitement and shown by the character
Design- The fading around the edge make it seem bright and links to the idea of cleanliness.
The black against the white makes it more noticeable and the zig-zag pattern links to entertainment and energy like comics
Non-verbal codes:
- Sleeves rolled up showing she is determined
-make-up saying product is good that you can save time and do other things. Another reason is that she cares deeply about appearance and being perfect and wants the perfect powder.
Colour -
Patriotic as there is red, blue and white so just after the war. People like using Britain’s product
-Black and red to make it part of a newspaper to make it seem newsworthy and reliable as what newspapers write are truem
