Paper 1

Question 1

Hypodermic Needle Theory

Answer 1

a passive audience that will simply allow information to be given to them

Question 2

Uses and gratifications theory

Answer 2

an active audience seeks out media texts based on their own needs

Question 3

Rubicam and Young

Answer 3

A psychographic way of analysing audience based interests

Question 4

Convergence

Answer 4

the merging of different media types

Question 5

in-app purchasing

Answer 5

the option for players to buy things within the app

Question 6

In-app advertising

Answer 6

adverts that appear inside an app

Question 7

Product Placement

Answer 7

the appearance of branded items within a media text

Question 8

Push notifications

Answer 8

a setting which enables apps to send messages when the app itself is closed

Question 9

avatar

Answer 9

the consumer’s character within the app or game

Question 10

NPC

Answer 10

non-playable character who is controlled by the app and not able to be controlled by the consumer

Question 11

Immersion

Answer 11

the feeling of being totally drawn in to something

Question 12

multi-platform

Answer 12

a media text that is available across several media types

Question 13

influencer

Answer 13

an online personality who ‘influences’ others to act like themselves

Question 14

high-profile

Answer 14

someone very public

Question 15

User generated content

Answer 15

content that has been made by the consumer, not the creator

Question 16

Viral marketing

Answer 16

advertising by encouraging audiences to share content on their own social media

Question 17

Freemium

Answer 17

A business idea in which the basic model is offered free but the advance options are paid for

Question 18

What is the analysis of the OMO ad

Answer 18

Font:
- Sans serif to show it is modern and fun
-Detergent is new so that is why sans serif
-Exclamation mark shows excitement and shown by the character
Design- The fading around the edge make it seem bright and links to the idea of cleanliness.
The black against the white makes it more noticeable and the zig-zag pattern links to entertainment and energy like comics
Non-verbal codes:
- Sleeves rolled up showing she is determined
-make-up saying product is good that you can save time and do other things. Another reason is that she cares deeply about appearance and being perfect and wants the perfect powder.
Colour -
Patriotic as there is red, blue and white so just after the war. People like using Britain’s product
-Black and red to make it part of a newspaper to make it seem newsworthy and reliable as what newspapers write are truem