Paid Performance/PPC/SEO terms

Question 1

Online marketing

Answer 1

focuses on marketing activities like sales copy, conversion rates of landing pages, email campaigns, web analytics, SEO, and integrating sales with blog content

Question 2

B2B

Answer 2

On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services or information (aka e-commerce) between businesses, rather than between businesses and consumers.

Question 3

B2C

Answer 3

While most companies that sell directly to consumers can be referred to as B2C companies, the term became immensely popular during the dotcom boom of the late 1990s, when it was used mainly to refer to online retailers, as well as other companies that sold products and services to consumers through the Internet.

Question 4

The Internet of Things

Answer 4

Refers to objects we’re not used to seeing have internet access with internet access (e.g. thermostats, fridges, coffee pots, and anything else they decide to stuff a Wi-Fi card into).