Pages #1-4 Flashcards
Audience
One’s listener or readership; those to whom a speech or piece of writing is addressed
Rhetoric
The study of effective, persuasive language use; according to Aristotle, use of the “available means of persuasion”
Context
Words, events, or circumstances that help determine meaning
Purpose
One’s intension or objective in a speech or piece of writing
Bias
Prejudice or predisposition toward one side of a subject or issue
Thesis
The central idea in a work to which all parts of the work refer
Claim
An assertion, usually supported by evidence
Assertion
An emphatic statement; declaration. An assertion supported by evidence becomes an argument
Subject
In rhetoric, the topic addressed in a piece of writing
Speaker
A term used for the author, speaker, or the person whose perspective (real or imagined) is being advanced in a speech or piece of writing
Rhetorical Triangle
A diagram that represents a rhetorical situation as the relationship among the speaker, the subject, and the audience
Aristotelian Triangle
A diagram that represents a rhetorical situation as the relationship among the speaker, the subject, and the audience
Persona
The speaker, voice, or character assumed by the author of a piece if writing
Ethos
Appeal to character to demonstrate that they are trustworthy
Logos
Appeal to logic, contains facts, examples, and statistics
Pathos
Appeal to emotion
Tone
The speakers attitude toward the subject or audience
Counter argument
A challenge to a position; an opposing statement
Assumption
A belief or statement taken for granted without proof
Concede
Agree
Refute
To discredit an argument, particularly a counter argument
Connotations
That which is implied by a word, as opposed to the words literally meaning
Propagandistic
Pertaining to propaganda (advertisement)
Polemical
An argument against an idea, usually regarding philosophy, politics, or religion
Avante Gard
The suggestion that using this product puts the user ahead of the times
Magic ingredients
The suggestion that some almost miraculous discover makes the product exceptionally effective
Patriotism
The suggestion that purchasing this product shows your love of the country
Transfer
Positive words integers and ideas are used to suggest that the product being sold is positive
Plain folks
The suggestion that the product is a practical product for good value for ordinary people
Snob appeal
The suggestion that the use of the product makes a good customer part of me you elite group within the jury is in glamorous lifestyle
Bribery
Offers bring you something extra with the product
Bandwagon
The suggestion that you should join the crowd or be on the winning side by using a product- you don’t want to be the only one without it
Stereotype
Nf
Alliteration
Depiction of words with the same sounds
Allusion
Brief reference to to a person event or place
Anaphora
Religion of words or phrases at the beginning of successful phrases
Antimetabole
Repition of words in reverse order
Antithesis
Opposition or contrast of ideas or words in a balanced or parallel construction
Asyndeton
Omission of conjunctions between coordinate phrases, clauses, or words
[w]e shall pay any price, bear any burden, meet any hardship, support any friend, oppose any for to assure the survival and the success of liberty
Cumulative Sentence
Sentence that completed the main ideas at the beginning of the sentence, and the. Builds and adds on
Hortative Sentence
Sentence that exhorts, advices, cal to action
Let both sides explore what problems unite us instead of belaboring those problems which divide us
Juxtaposition
Placement of two things closely together to emphasize comparisons or contrasts
