Pages #1-4 Flashcards

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0
Q

Audience

A

One’s listener or readership; those to whom a speech or piece of writing is addressed

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1
Q

Rhetoric

A

The study of effective, persuasive language use; according to Aristotle, use of the “available means of persuasion”

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2
Q

Context

A

Words, events, or circumstances that help determine meaning

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3
Q

Purpose

A

One’s intension or objective in a speech or piece of writing

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4
Q

Bias

A

Prejudice or predisposition toward one side of a subject or issue

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5
Q

Thesis

A

The central idea in a work to which all parts of the work refer

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6
Q

Claim

A

An assertion, usually supported by evidence

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7
Q

Assertion

A

An emphatic statement; declaration. An assertion supported by evidence becomes an argument

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8
Q

Subject

A

In rhetoric, the topic addressed in a piece of writing

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9
Q

Speaker

A

A term used for the author, speaker, or the person whose perspective (real or imagined) is being advanced in a speech or piece of writing

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10
Q

Rhetorical Triangle

A

A diagram that represents a rhetorical situation as the relationship among the speaker, the subject, and the audience

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11
Q

Aristotelian Triangle

A

A diagram that represents a rhetorical situation as the relationship among the speaker, the subject, and the audience

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12
Q

Persona

A

The speaker, voice, or character assumed by the author of a piece if writing

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13
Q

Ethos

A

Appeal to character to demonstrate that they are trustworthy

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14
Q

Logos

A

Appeal to logic, contains facts, examples, and statistics

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15
Q

Pathos

A

Appeal to emotion

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16
Q

Tone

A

The speakers attitude toward the subject or audience

17
Q

Counter argument

A

A challenge to a position; an opposing statement

18
Q

Assumption

A

A belief or statement taken for granted without proof

19
Q

Concede

A

Agree

20
Q

Refute

A

To discredit an argument, particularly a counter argument

21
Q

Connotations

A

That which is implied by a word, as opposed to the words literally meaning

22
Q

Propagandistic

A

Pertaining to propaganda (advertisement)

23
Q

Polemical

A

An argument against an idea, usually regarding philosophy, politics, or religion

24
Q

Avante Gard

A

The suggestion that using this product puts the user ahead of the times

25
Q

Magic ingredients

A

The suggestion that some almost miraculous discover makes the product exceptionally effective

26
Q

Patriotism

A

The suggestion that purchasing this product shows your love of the country

27
Q

Transfer

A

Positive words integers and ideas are used to suggest that the product being sold is positive

28
Q

Plain folks

A

The suggestion that the product is a practical product for good value for ordinary people

29
Q

Snob appeal

A

The suggestion that the use of the product makes a good customer part of me you elite group within the jury is in glamorous lifestyle

30
Q

Bribery

A

Offers bring you something extra with the product

31
Q

Bandwagon

A

The suggestion that you should join the crowd or be on the winning side by using a product- you don’t want to be the only one without it

32
Q

Stereotype

A

Nf

33
Q

Alliteration

A

Depiction of words with the same sounds

34
Q

Allusion

A

Brief reference to to a person event or place

35
Q

Anaphora

A

Religion of words or phrases at the beginning of successful phrases

36
Q

Antimetabole

A

Repition of words in reverse order

37
Q

Antithesis

A

Opposition or contrast of ideas or words in a balanced or parallel construction

38
Q

Asyndeton

A

Omission of conjunctions between coordinate phrases, clauses, or words
[w]e shall pay any price, bear any burden, meet any hardship, support any friend, oppose any for to assure the survival and the success of liberty

39
Q

Cumulative Sentence

A

Sentence that completed the main ideas at the beginning of the sentence, and the. Builds and adds on

40
Q

Hortative Sentence

A

Sentence that exhorts, advices, cal to action

Let both sides explore what problems unite us instead of belaboring those problems which divide us

41
Q

Juxtaposition

A

Placement of two things closely together to emphasize comparisons or contrasts