Page layout Flashcards
What are the ten elements to label in a newspaper?
- EARS
- CUTLINE
- HAMMER
- HEADLINE
- LEAD
- NAME PLATE
- COLUMNS
- BYLINE
- NEWS STORY
- BOX
These elements contribute to the overall structure and readability of a newspaper.
What does page designing refer to?
The layouting of the newspaper page, also known as page make-up
It involves the arrangement of various elements on the page.
What is one function of newspaper makeup?
To make each page attractive with harmony and contrast of all elements therein
This helps to engage readers and enhance the visual appeal of the newspaper.
What is the first step in page designing?
Survey, evaluate, sort out and list down all articles according to their kind, value and importance
This ensures that the most relevant articles are prioritized.
What are the principles of page designing?
- Harmony
- Balance
- Proportion
- Emphasis
- Movement
- Contrast
These principles guide the effective layout of a newspaper.
Define ‘Harmony’ in page designing.
The contents of every page should blend into a harmonious unit
This includes ensuring that headlines complement each other and pictures do not distract from the text.
What does ‘Balance’ refer to in page designing?
Pages should not seem top or bottom heavy; balance is achieved by having like units balancing each other
Occult balance may also involve unlike units balancing each other.
What does ‘Proportion’ entail in page designing?
The body of the story should occupy at least twice as much space as the headlines
This ensures that the importance of the content is visually represented.
True or False: Positions above the fold are less important than below.
False
Positions above the fold are considered more important in page design.
What is meant by ‘Emphasis’ in page designing?
Display news according to its importance, with bold-face type giving more prominence than light-face type
This helps readers quickly identify important stories.
What is ‘Movement’ in page designing?
Effective make-up should not be stilted or monotonous; desirable rhythm directs the eye from one part of the page to another
This creates a flow that guides readers through the content.
What does ‘Contrast’ involve in page designing?
Both light and dark headlines should be used; every head and cut on a page should contrast with adjoining material
This enhances readability and visual interest.
List three elements of effective page design.
- Simple and flexible style
- Larger and more legible body type
- Harmonious type faces (same family)
These elements contribute to a clean and effective layout.
What is a tip for layout editors regarding important stories?
Play up important stories and subordinate unimportant ones
This prioritizes reader attention on significant news.
Fill in the blank: Avoid ‘_______’ or ‘bumping’ headlines, which might be read as one headline.
tombstoning
This can lead to confusion in interpreting the news.
