Page 3 Flashcards
What is the financial risk involving buying and using the product
The product is not worth the price paid.
What is the functional risk involving buying and using the product
The product does not perform up to expectations.
What is the psychological risk involving buying and using the product
The product does not conform to the consumers perceived self-image.
What is the social risk involving buying and using the product
The product results in embarrassment from others.
What is the time risk involving buying and using the product?
Failure of the product results in an opportunity cost of finding another satisfactory product.
What is the physical risk involving buying and using the product
The product results in an opportunity cost of finding another satisfactory product.
Which two general factors can intervene between the purchase intention and the purchase decision:
- Attitudes of others
2. Unanticipated situational factors.
What happens during the post-purchase evaluation?
Consumer satisfaction/dissatisfaction is determined by the overall feelings, or attitude, a person has about the quality of a product after it has been purchased.
