Pablo Ettinger

Question 1

What is the best way to build retail company?

Answer 1

Buy already existing businesses

Question 2

What is the most important thing to do when building a retail chain?

Answer 2

Site selection

Question 3

How did he convince other people come work on their brand?

Answer 3

By telling them that they’re going to build the best coffee store brand in the world and wants them to come and join

Question 4

What was his dream and what do they have now?

Answer 4

He had a dream of building an international brand with 80 retail stores but ended up with over 600 and still counting

Question 5

What was his next important step?

Answer 5

Building new or next coffee store

Question 6

Why did they have designers for the new coffee store?

Answer 6

Because they wanted to systemwide their company

Question 7

Why did they want to systemically their company?

Answer 7

They won’t be small entrepreneurs anymore once they start to roll out

Question 8

What was their next important thing?

Answer 8

Putting in systems all the time

Question 9

How many stores did it take before the brand really worked?

Answer 9

3 to 4 stores

Question 10

At what number did they expand to the city of Manchester?

Answer 10

When they reached store number 17

Question 11

What was his biggest headache in the long run?

Answer 11

Distribution

Question 12

What did they have to do in the city of Manchester?

Answer 12

Setup new supply chains

Question 13

What did they do after they found out that the people of Manchester likes their stores?

Answer 13

They rolled out many stores

Question 14

Did all their supplies go with them to Manchester?

Answer 14

No

Question 15

At what number did the brand go well defined?

Answer 15

Store number 50

Question 16

What was their other big problem which could kill the if they didn’t solve them?

Answer 16

They kept running out of money

Question 17

How do you grow when your stores get successful?

Answer 17

You need money to grow

Question 18

What is the problem with the retail trade?

Answer 18

You’ve to pay your rent every quarter

Question 19

When does things get more difficult?

Answer 19

When you’re in the middle around store number 20

Question 20

When does things start getting easy again?

Answer 20

Store number 100 and above

Question 21

What happens in the middle?

Answer 21

You have to work 24/7 round the whole day.

Question 22

What got them going?

Answer 22

Customers told them they liked what they did whenever they talked to them

Question 23

When did they realized that had to raise serious money?

Answer 23

When they reached 40

Question 24

Why did they decide to go public?

Answer 24

Because they couldn’t keep going to their friends and fam for money

Question 25

What did they do to not worry about the stock price when it went down?

Answer 25

Jerry told them to keep doing what they’re doing, keep running the company, keep their customers happy and stick to their mission.

Question 26

How did he describe the stock market?

Answer 26

It’s like a roller coaster

Question 27

How many years they keep negotiating with suppliers and sorting out distribution to 450 stores?

Answer 27

10 years and over. They’re still doing it

Question 28

What type of business does Pablo say his company is in?

Answer 28

Family business