PA E-commerce and Social Media Flashcards
A small business is beginning to enter the e-commerce market and wants to use social media to boost brand visibility.
Which strategy should the business use to accomplish this goal?
A. Focusing on a single social media profile
B. Collaborating with influencers
C. Using search engine optimization
D. Encouraging customer reviews
Correct Answer: B. Collaborating with influencers
Explanation:
Collaborating with influencers can help businesses reach a broader audience by leveraging the influencers’ established follower base, effectively boosting brand visibility.
A food vendor has created profiles on several social media networking websites in hopes of beginning to implement social media marketing strategies.
What should this food vendor expect to do as part of its new strategies?
A. Collaborate with customers who act as company representatives
B. Engage with people who may become customers
C. Predict social trends from customer data
D. Customize product offerings for each customer
Correct Answer: B. Engage with people who may become customers
Explanation:
Social media marketing involves interacting with potential customers to build relationships and encourage brand engagement, which can lead to increased sales and loyalty.
A company is implementing a social customer relationship management (CRM) system in response to a growing online presence.
What should the company expect to be able to do with this type of system?
A. Automate strategic decision-making
B. Improve supply chain efficiency
C. Deepen interactions with customers
D. Determine the optimal price to charge
Correct Answer: C. Deepen interactions with customers
Explanation:
Social CRM focuses on leveraging social media to engage with customers, respond to inquiries, and foster relationships, enhancing customer satisfaction and loyalty.
A company with a large online presence would like to identify unfavorable opinions about a recent subscription service.
Which tool should the company use in this case?
A. Long tail marketing
B. Predictive analytics
C. Sentiment analysis
D. Executive support system
Correct Answer: C. Sentiment analysis
Explanation:
Sentiment analysis examines social media, reviews, and other online content to determine public opinion, helping companies address negative feedback or improve services.
A programming software company has paid for various ads on the web but has not had much success in attracting interested customers. The company would like to ensure its ads are presented to web users who are interested in programming.
Which conversion optimization strategy should be used in this situation?
A. Targeted email marketing
B. Behavioral targeting
C. Digital crowdsourcing
D. Website personalization
Correct Answer: B. Behavioral targeting
Explanation:
Behavioral targeting uses data about users’ online activities to display ads that match their interests, increasing the likelihood of engagement and conversions.
An online retailer has been paying for advertisements to be presented to general market audiences, but success has been limited.
Which strategy will improve the retailer’s advertising by allowing ads to be presented to consumers based on their activity?
A. Targeted email
B. Pull advertising
C. Behavioral targeting
D. Promotional marketing
Correct Answer: C. Behavioral targeting
Explanation:
Behavioral targeting customizes advertising based on user activity, such as browsing history, making ads more relevant to consumers and improving effectiveness.
Which process describes how companies using the subscription revenue model in e-commerce generate income?
A. Offering base-level services without charge but charging a fee for special features
B. Charging a fee to facilitate the exchange of information for a purchase
C. Receiving payments to place marketing content on a website
D. Charging users an ongoing fee for content or services
Correct Answer: D. Charging users an ongoing fee for content or services
Explanation:
The subscription revenue model involves generating income through recurring fees for ongoing access to services or content, such as streaming platforms or software.
A company entered the e-commerce market by using the content provider business model.
What does this business model involve?
A. Creating an online store
B. Processing payments for consumers
C. Distributing information such as news, music, or videos
D. Creating an environment where people can communicate
Correct Answer: C. Distributing information such as news, music, or videos
Explanation:
The content provider business model focuses on delivering digital content, such as articles, music, or videos, to users, often supported by subscriptions or ads.
Which activity characterizes the transaction broker business model for e-commerce?
A. Creating an online store
B. Distributing information such as news, music, or videos
C. Offering an initial point of entry to the internet
D. Processing payments for consumers
Correct Answer: D. Processing payments for consumers
Explanation:
Transaction brokers facilitate and process financial transactions for customers, such as online payment processing or stock trading, in exchange for a fee.
