P1 Elements of static advertisements Flashcards
1
Q
Copy
A
Main body of text in an ad
2
Q
Tagline
A
Usually a short, snappy sentence which conveys the creator’s philosophy (company focused)
3
Q
Slogan
A
Recurring word or phrase in an ad campaign (product focused)
4
Q
Signature
A
The company’s name and address (now often replaced with the URL)
