P-Exam Flashcards
Helping people perform all tasks related to information processing and management.
Management Information Systems (MIS)
3 Key Resources of MIS
- People
- Information
- Technology
Is often aggregated data that has meaning such as average age, youngest and oldest customer, and a histogram of customer ages
Information
Raw facts
Data
Collective information that supports important, strategic decision making
Business Intelligence
Most important resource in any organization.
People
Knowing when to apply technology.
Technology Literacy
Knowing how to use information.
Information Literacy
Costs you incur even if you don’t sell anything
Fixed costs
Costs you incur when you sell something (COGS)
Variable Costs
How much you sell one unit for
Revenue
Reduced Fixed Costs Examples
- Digital Storefronts
- Telecommuting
- VoIP or Voiceover IP
- Cloud computing
Reduced Variable Costs Examples
- Virtual Goods
- Crowd sourcing
Increase Revenue Examples
- Recommendation Engines
- Long-tail Economics
Porter’s Five Forces Model
- Threat of new entrants
- Buyer Power
- Supplier Power
- Threat of substitute products and services
- Rivalry among existing competitors
High when buyers have many choices and low when their choices are few.
Buyer Power
High when buyers have few choices and low when choices are many
Supplier Power
High when there are many alternatives for buyers.
Threat of substitute products and services
High when it is easy for competitors to enter the market
Threat of new entrants
High when competition is fierce
Rivalry among existing competitors
Porter identified 3 generic business strategies for beating the competition.
- Overall Cost Leadership
- Differentiation
- Focus
Focusing on offering products or services to a particular segment or buyer group, within a segment of a product line, to a specific geographic market, etc
Focus
Offering a product or service that is perceived as being “unique” in the marketplace
Differentiation
Offering the same or better quality product or service at a price that is less than what any of the competition is able to do
Cost Leadership