Ownership And Control

Question 1

Curran

Answer 1

Five billionaires own 80% of all uk media:
Rupert Murdoch (news international)
Richard ( was owner of the express)
Viscount Rothermere ( the mail)
Two Barclay brothers ( telegraph)

Question 2

Bagdikian

Answer 2

The ‘media monopoly theory’ media ownership is not new there is a large growing monopoly of corporations owning 90% of the media in the year 2004 it is 7

Question 3

Milliband

Answer 3

He is a Marxist theorist who believes media is controlled by white middle class men. He suggests media is the new “opium of the people” where it a inevitably capitalist agenda is pushed that control people minds

Question 4

Curran and seating

Answer 4

Another Marxist theorist who found evidence to suggest that newspaper owners do influence the content that is provided Rupert murdoch pushed support of the war in Iran through is newspaper corporations which indirectly influenced consumers to support the war in Iran

Question 5

Tustan and palmer

Answer 5

A Marxist theorist states that governments don’t care about controlling a media they provide ‘regulatory favours’ letting media corporations to release whatever they want as long as it supports government policies and ignores their mistakes

Question 6

The leveson enquiry

Answer 6

It showed Evidence that their are links between media ownership and and political parties in exchange for favourable policies media groups provide support to various political parties

Question 7

Levene

Answer 7

A postmodernist theorist argues a claim that media ownership is fluid rather than concentrated this is because audiences are able to criticise and create their own narratives about topics through social media so are not controlled

Question 8

Philo

Answer 8

A neo-Marxist theorist who identified that during the global financial crisis that my the information that was released was only what the bankers and political parties wanted (agenda setting) and Ignoring and not releasing other solutions the act of gatekeeping

Question 9

David yelland

Answer 9

Is the former editor of the sub evaluates a neo-Marxist view that media groups support their owners agenda like how all editors support Rupert murdochs views and agree with everything he says

Question 10

Stuart hall

Answer 10

Evaluates a neo- Marxist view by elaborating on the fact that though the dominant class have control over the media they will never have total dominance

Question 11

Whale

Answer 11

Pluralism theorist argues a view that media owners have ‘Global problems’ so don’t have the time to associate themselves with the outlet and content of their media

Question 12

Levene

Answer 12

The postmodernist theorist who states that media ownership is not ‘concentrated but it is fluid’ this means that the general publics opinion is influential in what the media shows

Question 13

Curran et al

Answer 13

This cunt evaluates pluralism where content has been ‘dumbed’ down to attract audiences what this means is that there is an increased in ‘tabloidization’ instead of serious news focuses on stuff that interest Luke actors lives and entertainment like shows

Question 14

Logan

Answer 14

He evaluates pluralism by stating that there has been growth of ‘new media’ like so is media and bogs but they average like seven readers but ‘old media’ tend to have larger Co audiences suggesting the old stuff is more trusted sources of information