Ownership And Control Flashcards
1
Q
Pluralist view of ownership and control
A
No one dominates the media
Spread out over diverse interest groups
Platform for all views
Media is economic
Behaviour of media owners down to market
Maximisation of audience size
2
Q
Whale
A
Media owners have global problems of trade to worry about
Don’t think about day to day running of their media businesses
3
Q
Who argues media is a democratic mirror
A
Pluralists
4
Q
Criticisms of pluralist view
A
5
Q
Marxist view of ownership and control
A
