Owner Cold Call Pitch + Objections Flashcards
Kneejerk
Im not interested
Acknowledge Sidestep Continue
- I get it your not looking right now and this is a random call
- I called because I noticed yall arnt showing up on the google for pizza in CITY
- We’ve helped a bunch pizza shop owners dominate their digital presence for more online orders
- So you don’t have to worry about driving up sales again.
- are you open to talking to our AE about how we would tackle this for Ramanos?
Kneejerk Ramonos
Im Busy I cant talk right now
- Oh yeah no problem Matt most small business owners wear 7 hats
- The reason I gave you call is I actually NOTICED
- that your not showing up for Pizza in Painesville/Dracut on google and you also have some great specials that arent showing up
- We help small resteraunts dominate their local market for more sales with digital presence
- Do you have some time next Tuesday so we can walk you through how similar pizza shops solved this?
speed is important here
Pitch
Pitch
- Calling because I NOTICED X
- We work with a few other OWNERS of established pizza spots
- They’re getting regular business BUT realize they need new business with rising food and labor costs.
- We help owners get new direct sales by giving them the winning formula for digital presence.
- So you don’t have to worry about driving up sales again.
- are you open to talking to one of our AES about how we would tackle this for Ramanos?
Kneejerk
How did you get my number?
- Haha we have a team for that
- Callling because I noticed your not showing up for “best pizza” in Dracut/Painseville
- We help owners get new direct sales by giving them the winning formula for digital presence.
- So you don’t have to worry about driving up sales again.
- are you open to talking to our AE about how we would tackle this for Ramanos/Hometown?
Opener
- Hey Paul we work with a few Pizza restaurants up there in Dracut, its Percy from Owner, you heard the name tossed around?”
We Use Slice
- Yeah I see slice on the website, very common in this space to hear that name, how are they helping you increase direct online sales?
PAUSE - Gotcha, okay, interesting, when new business is as priority its important that hungry buyers can find your restaurant quickly.
- Its our experience that if someone Googles“ best pizza in Dracut” thats your chance to snag them
- Are you open to meeting with my team mate Sam who can explain how other Pizza spots thought about and solved this?
Hometown Slice Info
- Owner: Desirea
- Online Situation: Slice Ordering, no advanced SEO or email magnet
- Special Pizza posted on facebook
- Location: Painesville Ohio
- Value Wedge: advanced SEO, CR optimization and Email Marketing
Case Study Brooklyn Pizza
- Brooklyn Pizza, Shorthills New Jersey
- Couldnt be found at first on google
- We helped him ranking giving 97 new customers per month at $40 per ticket thats about 3.8k , in a small town of 13k
Ramanos Pizza: Information
- Owner: Paul
- Online Situation: Slice Ordering, BAD SEO or email magnet
- Holiday specials posted posted on facebook
- Location: Dracut Mass
- Value Wedge: SEO and sight builder, Holiday Promo Email Marketing, Owning customer data
*
Objection: Product Fit, Pizzarias
- I understand if that is something you’ve heard
- We’ve actually worked with several independent pizzarias like Brooklyn Pizza, Metro Pizza, and 1,000 degrees pizza to name a few.
- Id be happy to have Sam walk you through a few these pizza speficic sales strategies that worked for other people like you.
- you have some time on Wednesday or Thursday at 11?
Im not the right person
- Oh my bad man, you came across my desk as the Owner
- Who’s responsiblity is that?
Hometown Slice Offers Of Value: Google
So I noticed your website doesn’t show up for best pizza in ohio;
We’ve helped restaurants in similar positions improve their digital presence for new direct online sales.
There are some additional strategies like individual pages for menu items and showing up in cities like Akron so expand your digital presence further.
Are you open to talking about how we did with similar resteraunts on Wednesday?
Hometown Slice Offers Of Value: Specials
I popped over to your facebook from your website and saw that ya’ll promote specials on there. Along with 2 topping tuesdays
Promoting this kind of thing with something like Slice can be difficult because you don’t have control over your customer data.
Their are some simple ways you can set up recurring promotions and specials so they land in your customers inbox or even on their cellphone.
If your open to it I can set up a time with Sam so he can talk you through this strategy and what that may look like for hometown slice.
Hometown Slice Offers Of Value: Customer Experiance
I can tell a good amount of thought went into your website. I noticed a few key things that would help you get even **better results. **
Primarily getting and owning your customer data so you can market to them how you want.
And a smoother checkout experience that stays on your domain would make easier for customers to buy from you and keep coming back with options like a reward experience
If your thinking you don’t know how to build that, no problem. I can set you up with a call with Sam Marcello our AE who can share how similar customers achieved more sales using Owner
Offers of Value: Ramanos Pizza Google Ranking
I noticed that your restaurant doesnt rank on google for pizza or even best pizza in Dracut.
We’ve helped restaurants in similar positions improve their digital presence for new direct online sales.
Learning a completely new skillset of online marketing isnt necessary.
I can set up a call with Sam who can talk you through exactly how we’ve done this with similar restaurants like Jimmys Pizza in your back yard.
Offers of Value: Ramanos Pizza; Website Experience
I also **clicked around **your website and saw that the gallery was under construction and there wasnt much there encouraging visitors to buy.
I know you probably dont have time to make the perfect website and to dial every little detail in for sales.
And we’ve **helped restaurant **owners in that exact same position make some major adjustments to boost sales without you having to learn digital marketing.
If your open toSam can walk you through exactly how we did for restaurants like Metro pizza, increasing their sales by $10k per month.
Offers of Value: Ramonos Pizza, Automated Marketing
On your facebook page I noticed you promote your seasonal specials.
This is a great strategy but restaurant owners can find it tedious to get in front of their customers with these messages.
We’ve taken restaurants with similar strategies and amplified them with automated marketing for dates like superbowl sunday to bring more cash in
If your open to it, we can talk about how weve helped restaurants with this strategy win more sales
Sorry we don’t have budget for that
I totally get it. Cost of everything is up and getting new technology is probably tough to pull the trigger on.
Could you give me a sense of whether its a timing issue or is that technology budget used up right now?
-answer-
Understood, I know your not looking to buy anything today. And typically technology is replaced once its flat out failed.
The investment in Owner is covered by the **monthly sales increases ** you’re likely to see, like metro PIzza who’s sales went up 10,000 per month
That said are you open to chatting with sam Wednesday or Thurday afternoon at 3:15?
Anon Customer Story: Switched from Slice
So customers who switched from slice feel like they have a marketing team working just for them
They got control over their customer database to market to your customers
And They found that they began converting customers from third party companies into direct customers.
And of course their Online orders surpassed Slice.
They also found tremendous value in the quarterly reviews to go over the analytics and offer suggestions on improving orders with marketing and menu tips.
